Digital Transformation Specialist

3 days ago


vellore, India beBeeMarketer Full time

Job Opportunity: Digital Transformation SpecialistAbout the Role:We are a forward-thinking organization that believes in harnessing data to create compelling customer experiences.We collaborate with innovative brands to unlock the full potential of their digital ecosystems.Key Responsibilities:Lead client-facing MarTech strategy and execution for India operations.Manage, configure, and optimize Adobe Solutions: Adobe Analytics, Customer Journey Analytics (CJA), Adobe Experience Platform (AEP), Adobe Launch, Adobe Target.Partner with cross-functional teams (Marketing, Data, IT) to ensure MarTech solutions align with business objectives.Develop tagging strategies, data layers, and implementation of best practices.Analyze customer data to generate actionable insights for campaign targeting, personalization, and engagement.Support and optimize A/B and multivariate testing strategies with Adobe Target.Troubleshoot and resolve technical and data issues in the MarTech stack.Stay updated on industry trends, Adobe product updates, and best practices.Provide training, documentation, and knowledge-sharing across internal teams.What We Offer:Collaborative Work EnvironmentOngoing Professional DevelopmentOpportunities for Growth and Advancement



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