Area Business Manager

6 days ago

bangalore, India Janani Family Care Full time

Position:  Area Business Manager ( ABM)Department: Sales – OTC DivisionReports To: Regional Business Manager / Zonal ManagerLocation: Guwahati, AssamRole SummaryThe Senior Area Business Manager is responsible for driving sales growth, market penetration, and execution of OTC business strategies across the assigned territory. The role involves leading and managing a team of Sales Officers, ensuring strong retail coverage, distributor management, and flawless implementation of brand and trade marketing activities. The Sr. ABM acts as a key link between the field force and management to deliver business objectives.Key Responsibilities1. Sales Achievement & Market DevelopmentDeliver monthly, quarterly, and annual sales targets for OTC products in the assigned territory.Expand market reach through strategic planning, route optimization, and effective execution.Drive retail and wholesale sales growth through Sales Officers.Monitor primary and secondary sales and ensure balanced stock movement.2. Team Leadership & CoachingLead, motivate, and mentor a team of Sales Officers to achieve sales objectives.Conduct regular field visits with Sales Officers for performance evaluation and coaching.Ensure proper market coverage, beat planning, and product visibility.Identify skill gaps and provide training for continuous capability development.3. Distributor & Channel ManagementManage relationships with distributors, wholesalers, and key retailers.Ensure timely stock availability, order processing, and credit discipline.Coordinate with the supply chain and finance teams to resolve distributor issues.Oversee implementation of schemes, incentives, and trade promotions.4. Retail Execution & VisibilityEnsure high visibility of OTC products through POS materials, displays, and merchandising.Support Sales Officers in executing brand activation, promotional campaigns, and consumer-focused activities.Monitor planogram adherence and ensure excellent in-store execution.5. Market Intelligence & ReportingTrack competitor activities, pricing, schemes, and market trends.Provide timely MIS reports, market analysis, and actionable insights to management.Review area performance and prepare corrective action plans.6. Compliance & Administrative ResponsibilitiesEnsure adherence to company policies, SOPs, and ethical business practices.Manage incentive programs, target setting, and performance appraisals for the team.Ensure proper utilization of promotional materials and budget.Key Skills & CompetenciesStrong team leadership and people management abilitiesExcellent communication and negotiation skillsStrong understanding of OTC/Retail Pharma market dynamicsAnalytical and strategic thinking capabilityHigh execution discipline and result-oriented approachAbility to manage distributors and handle market challenges effectivelyQualifications & ExperienceGraduate / Postgraduate; MBA preferred6–10 years of experience in FMCG or OTC Pharma salesMinimum 2–3 years of experience in team handling (Sales Officers / Frontline team)Experience in retail channel management and distributor operations is essentialCompensation & Benefits[As per industry standard based on experience and qualification with Provident Fund and Medical Insurance.]Interested candidates must email their CV and covering letter explaining their match to the job description and experience criteria clearly mentioning the name of the position applied for to:  hr@jananifamilycare.com

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    6 days ago

    bangalore, India Janani Family Care Full time

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