Programmatic Media Specialist

18 hours ago


kottayam, India beBeeMarketing Full time

Programmatic Advertising ManagerIn this pivotal role, you will drive the success of programmatic media activities by leveraging your expertise in automated buying, audience targeting, and data-led optimization strategies.The ideal candidate will have a strong background in major demand-side platforms (DSPs) including DV360, The Trade Desk, Amazon, and Yahoo. They will also possess an understanding of programmatic supply paths, inventory types, and data layers.Your key responsibilities will include managing platform setup and configuration, maintaining clean audience segmentation and data application, monitoring pacing, delivery, and cost trends across campaigns, and interpreting signals that indicate when adjustments are required.Key to your success will be ensuring alignment between creative, audience, and inventory, presenting findings in clear, actionable summaries, and working closely with media strategists, data teams, analysts, and creative units to support broader campaign direction and client expectations.


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