Senior Marketing Manager

6 days ago

bangalore, India XYLEM LEARNING Full time

Job Title: Senior Manager – Marketing Location: Kozhikode Experience Required: 10–15 Years Industry Preference: Education / EdTech (NEET, JEE, Commerce, Digital Marketing) Languages: English & Malayalam (mandatory); Tamil & Hindi (preferred) About the Role We are seeking a dynamic and visionary Senior Marketing Manager to lead our overall marketing function across offline, online, and integrated platforms. The role demands a strategic thinker with proven expertise in brand building, lead generation, and marketing innovation within the education sector. The Senior Manager will oversee a high performing team and collaborate closely with cross-functional departments to drive student acquisition, retention, and institutional growth. Key Responsibilities Strategic Marketing Leadership • Develop and implement long-term marketing strategies aligned with organizational growth objectives. • Drive integrated marketing plans across offline, digital, and performance marketing channels. • Evaluate emerging market trends and translate insights into actionable marketing initiatives. Team Management & Leadership • Lead, mentor, and expand the marketing team across regions and verticals. • Set clear performance metrics, monitor outcomes, and ensure accountability and professional growth. • Foster a culture of innovation, collaboration, and continuous improvement. Brand & Communication Management • Strengthen and safeguard the institution’s brand identity and positioning across all touchpoints. • Oversee creative development, content strategy, and brand campaigns to ensure consistent messaging. • Build strong media and community relations to enhance brand credibility and engagement. Lead Generation & Revenue Growth • Design and optimize multi-channel campaigns focused on lead generation and conversion. • Collaborate with the sales team to improve lead quality, CRM tracking, and conversion efficiency. • Utilize data-driven insights to improve campaign performance and ROI. Market Research & Competitive Intelligence • Conduct in-depth market analysis to identify new business opportunities and expansion potential. • Monitor competitor strategies and market dynamics to maintain a competitive edge. Business Development & Partnerships • Support regional centres with localized marketing strategies for student enrollment and retention. • Identify and manage strategic partnerships, sponsorships, and co-branding opportunities. Budgeting & Performance Analytics • Manage marketing budgets effectively, ensuring optimal allocation across initiatives. • Present periodic performance reports to leadership with insights, learnings, and improvement plans. Requirements • Bachelor’s/master’s degree in marketing, Business Administration, or related f field. • 10–15 years of progressive experience in Marketing, preferably in the Education / EdTech sector. • Proven track record in team leadership, brand management, and campaign strategy. • Strong analytical mindset with expertise in marketing analytics, CRM, and automation tools. • Excellent communication, leadership, and stakeholder management skills. • Readiness to travel across centres and markets as required.

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