Data Sciences
1 month ago
- Develop and maintain web analytics infrastructure and reporting systems.
- Monitor and analyze web traffic user behavior and conversion rates.
- Utilize statistical and machine learning techniques to uncover patterns and correlations in web data.
- Collaborate with crossfunctional teams to understand business requirements and translate them into actionable analytics solutions.
- Design and implement A/B and multivariate testing to optimize website and marketing performance.
- Create dashboards and visualizations to communicate key insights to stakeholders.
- Identify opportunities for improving user experience website performance and digital marketing effectiveness.
- Conduct deepdive analysis on specific user segments and behavior patterns.
- Implement tracking mechanisms and tags for web and digital marketing campaigns.
- Stay current with industry best practices and emerging trends in web analytics.
- Translate data findings into actionable recommendations and strategies.
- Collaborate with software and web development teams to implement tracking and data collection processes.
- Perform adhoc analysis and report generation as necessary.
- Communicate findings and recommendations to stakeholders at various levels of the organization.
- Ensure data accuracy reliability and consistency.
- Bachelors or advanced degree in Data Science Statistics Computer Science or a related field.
- Proven experience in web analytics and digital marketing analysis.
- Proficiency in Python R or other statistical analysis software.
- Expertise in using web analytics platforms such as Google Analytics Adobe Analytics or similar tools.
- Strong SQL skills for data extraction and manipulation.
- Experience with data visualization tools such as Tableau Power BI or similar.
- Understanding of statistical analysis experimental design and A/B testing methodologies.
- Ability to work with large data sets and databases.
- Excellent communication and presentation skills.
- Keen attention to detail and problemsolving abilities.
- Familiarity with digital marketing concepts and strategies.
- Knowledge of web development and tagging implementations.
- Ability to work independently and as part of a collaborative team.
- Strong analytical and critical thinking skills.
- Understanding of machine learning and predictive modeling is a plus.
python,web analytics,sql,data visualization,statistical analysis,data science
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