Programmatic Data Analyst Position

6 hours ago

delhi, India beBeeDataInsights Full time

Senior Data Insights SpecialistWe're seeking a highly skilled data insights specialist to oversee the technical and operational performance of our programmatic stack. This hands-on role requires strong analytical skills and deep technical understanding of the programmatic ecosystem.Key Responsibilities:Manage and optimize SSPs, DSP, OpenRTB, Prebid, and Server-to-Server integrations.Configure endpoints, macros, and bidstreams; monitor fill rate, latency, and discrepancies.Detect and resolve Invalid Traffic (IVT) using HUMAN, Protected Media, Pixalate, IAS, and MOAT.Build dashboards in Looker, Data Studio, or Excel/Sheets to track eCPM, fill rate, and delivery trends.Collaborate with demand and supply partners for QA, format validation, and compliance (ads.txt, sellers.json, VAST/VMAP).Document technical setups and coordinate with Product, Sales, and Engineering.Data Analysis Responsibilities:Develop and present actionable data-driven insights for improving yield, delivery, and eCPM performance.Analyze large datasets to identify trends, anomalies, and optimization opportunities.Provide insights into demand behavior, performance trends, and inventory value.Ensure data accuracy and support improvements to tracking and reporting.

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