Isha Foundation | Retention Marketing Executive | india

2 days ago

india Isha Foundation Full time

Namaskaram,

We have a requirement for Retention Marketing Executive for Isha Foundation, Coimbatore.

Please find below the Job details:


Job Responsibilities:


  • Marketing calendar: Thought-through planning of sale events throughout the month
  • Identifying problem statements for the business through data analysis and user insights
  • Designing communication and offer constructs (coupons and cashbacks) for various cohorts
  • Driving growth in revenue and ARPU through most efficient strategies (keeping the cost in check)
  • Experimentation, personalisation and automation using various marketing tools - Web Engage, Facebook, Google and other internal platforms
  • Merchandising and home-feed management on m-web and desktop web.
  • Keeping a check of repeat DAUs and conversion funnel to identify optimisation opportunities
  • Proposition development through concept testing for various marketing campaigns
  • Creating briefing and debriefing with the design and content team
  • Monitoring the NPS scores.
  • Ensure timely plan flawless execution of all CRM campaigns through different channels
  • SMS, Email, Push Notifications, In app marketing, Outbound Calling, etc.
  • Track the performance of the campaigns on a daily basis & take corrective measures wherever required
  • Working closely with the Tech, Category, Payments, Loyalty, Brand and Digital marketing teams to come up with the best outcomes for the users
  • Should have good knowledge in Web Engage, Mo Engage & Clever Tap


Skills/Competencies Required:

  • Email Marketing
  • Whatsapp Marketing


Location : Isha Yoga centre, Coimbatore

Experience : 4+ yrs

Industry : E-Commerce



Interested candidates please forward your resume.


Regards

Priya Rajan

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