Retention Marketing Executive
3 days ago
Namaskaram,
We have a requirement for Retention Marketing Executive for Isha Foundation, Coimbatore.
Please find below the Job details:
Job Responsibilities:
- Marketing calendar: Thought-through planning of sale events throughout the month
- Identifying problem statements for the business through data analysis and user insights
- Designing communication and offer constructs (coupons and cashbacks) for various cohorts
- Driving growth in revenue and ARPU through most efficient strategies (keeping the cost in check)
- Experimentation, personalisation and automation using various marketing tools - Web Engage, Facebook, Google and other internal platforms
- Merchandising and home-feed management on m-web and desktop web.
- Keeping a check of repeat DAUs and conversion funnel to identify optimisation opportunities
- Proposition development through concept testing for various marketing campaigns
- Creating briefing and debriefing with the design and content team
- Monitoring the NPS scores.
- Ensure timely plan flawless execution of all CRM campaigns through different channels
- SMS, Email, Push Notifications, In app marketing, Outbound Calling, etc.
- Track the performance of the campaigns on a daily basis & take corrective measures wherever required
- Working closely with the Tech, Category, Payments, Loyalty, Brand and Digital marketing teams to come up with the best outcomes for the users
- Should have good knowledge in Web Engage, Mo Engage & Clever Tap
Skills/Competencies Required:
- Email Marketing
- Whatsapp Marketing
Location : Isha Yoga centre, Coimbatore
Experience : 4+ yrs
Industry : E-Commerce
Interested candidates please forward your resume.
Regards
Priya Rajan
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