Marketing Transformation Lead

4 days ago


india beBeeMarketing Full time

Global Marketing Technology SpecialistWe are an agile tech company seeking a Global Marketing Technology Specialist to work within a global digital marketing transformation programme at a leading FMCG multinational.The successful candidate will be responsible for owning the product backlog for one or more marketing technology capabilities or platforms, defining and prioritizing epics, features, and user stories in line with global strategy and market needs, liaising with global brand, data, IT, and compliance teams to gather and validate requirements, collaborating with developers, vendors, and QA teams to deliver features through Agile sprints, and ensuring MarTech tools and features support global campaign execution, data privacy, and performance measurement.Key Responsibilities:Own the product backlog for one or more marketing technology capabilities or platforms.Define and prioritize epics, features, and user stories in line with global strategy and market needs.Liaise with global brand, data, IT, and compliance teams to gather and validate requirements.Collaborate with developers, vendors, and QA teams to deliver features through Agile sprints.Ensure MarTech tools and features support global campaign execution, data privacy, and performance measurement.Requirements:Proven experience as a Product Owner in marketing technology, digital platforms, and campaign tools.Background in FMCG, consumer brands, or highly matrixed global organisations.Working knowledge of MarTech platforms such as CMS (e.g., AEM), consent platforms, tag managers, CRM or CDP integrations.



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