Senior Media Consultant

4 weeks ago

india El Sol Strategic Consultants Full time

Senior Media Consultant at El Sol Strategic Consultants (ESSC)


Vision: To have an El Soul (team member) who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values, and Goals. A team player with integrity and values.



  • Understand ESSC and its Values, Vision and Goals
  • Understand the importance of your role in the growth of the company
  • Liaise daily with clients and the media, often via telephone and email.
  • Build strong relationships and networks with colleagues, clients and the media + marketing.
  • Monitor the media, new age media and newspapers, magazines, journals, broadcasts, newswires, social media, podcasts sites and blogs, for opportunities for clients.
  • Prepare regular client reports and attend client meetings.
  • Research, write and disseminate press releases to targeted media.
  • Promote news stories and features to the media, known as 'selling in'
  • Collate, analyse and evaluate media coverage.
  • Manage events, including press conferences and promotional events.
  • Attend and promote client events to the media and other public relations platforms.
  • Assist with the production of client publications, such as in-house magazines.
  • Commission market research.
  • Coordinate studio or location photography.
  • Undertake research for new business proposals and present them to potential new clients.
  • Manage the PR aspect of a possible crisis.
  • Keep motivating the team and keeping spirits high to encourage a friendly & open environment.
  • Planning publicity strategies and campaigns. Writing and producing presentations and press releases
  • Strategize and enable the execution of all plans and create quarterly roadmaps
  • Ask clients for marketing calendars
  • Develop and foster relationships with brands and 3rd parties on behalf of El Sol Strategic Consultants
  • Follow ESSC's policies and good practices
  • Maintain a network of resources that can be deployed when the need arises
  • Ensure 100% client retention
  • Stay relevant and up to date with new practices for Web 2.0 and 3.0
  • Maintain relationships and databases with key stakeholders
  • Documentation of all campaigns
  • Preparing Briefs and Scripts for campaigns
  • Documenting testimonials
  • Planning publicity strategies and campaigns.
  • Writing and producing presentations, scripts, campaign taglines, answers to interviews and press releases.
  • Dealing with enquiries from the public, the press, and related organizations.
  • Organizing promotional events such as press conferences, open days, exhibitions, tours and visits.
  • Speaking publicly at interviews, press conferences and presentations.
  • Providing clients with information about new promotional opportunities and current PR campaigns progress.
  • Analysing media coverage.
  • Commissioning or undertaking relevant market research.
  • Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for websites and promotional videos or project managing them if the client has budgets allocated for it.
  • Crisis management & troubleshooting.
  • Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
  • Leverage existing media relationships and cultivate new contacts within business and industry media.
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on- going basis.
  • Build relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
  • Manage the client's expectations.
  • Documentation. Tracking newspapers, magazines and websites. Develop and execute influencer marketing strategies and creative campaigns.
  • Identify and build relationships with prominent influencers and thought leaders.
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
  • Keep abreast of emerging trends, technologies and influencers.
  • Trend forecasting for clients and their respective industries
  • Create quarterly and annual brand marketing strategies and roadmaps in line with client's business goals

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