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Senior Media Consultant
3 months ago
Senior Media Consultant at El Sol Strategic Consultants [ESSC]
Vision: To have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants' management and clients' Vision, Values, and Goals. A team player with integrity and values.
- Understand ESSC and its Values, Vision and Goals
- Understand the importance of your role in the growth of the company
- Liaise daily with clients and the media, often via telephone and email.
- Build strong relationships and networks with colleagues, clients and the media + marketing.
- Monitor the media, new age media and newspapers, magazines, journals, broadcasts, newswires, social media, podcasts sites and blogs, for opportunities for clients.
- Prepare regular client reports and attend client meetings.
- Research, write and disseminate press releases to targeted media.
- Promote news stories and features to the media, known as 'selling in'
- Collate, analyse and evaluate media coverage.
- Manage events, including press conferences and promotional events.
- Attend and promote client events to the media and other public relations platforms.
- Assist with the production of client publications, such as in-house magazines.
- Commission market research.
- Coordinate studio or location photography.
- Undertake research for new business proposals and present them to potential new clients.
- Manage the PR aspect of a possible crisis.
- Keep motivating the team and keeping spirits high to encourage a friendly & open environment.
- Planning publicity strategies and campaigns. Writing and producing presentations and press releases
- Strategize and enable the execution of all plans and create quarterly roadmaps
- Ask clients for marketing calendars
- Develop and foster relationships with brands and 3rd parties on behalf of El Sol Strategic Consultants
- Follow ESSC's policies and good practices
- Maintain a network of resources that can be deployed when the need arises
- Ensure 100% client retention
- Stay relevant and up to date with new practices for Web 2.0 and 3.0
- Maintain relationships and databases with key stakeholders
- Documentation of all campaigns
- Preparing Briefs and Scripts for campaigns
- Documenting testimonials
- Planning publicity strategies and campaigns.
- Writing and producing presentations, scripts, campaign taglines, answers to interviews and press releases.
- Dealing with enquiries from the public, the press, and related organizations.
- Organizing promotional events such as press conferences, open days, exhibitions, tours and visits.
- Speaking publicly at interviews, press conferences and presentations.
- Providing clients with information about new promotional opportunities and current PR campaigns progress.
- Analysing media coverage.
- Commissioning or undertaking relevant market research.
- Designing, writing and/or producing presentations, press releases, articles, leaflets, ‘in-house' journals, reports, publicity brochures, information for websites and promotional videos or project managing them if the client has budgets allocated for it.
- Crisis management & troubleshooting.
- Develop media relations strategy, seeking high-level placements in print, broadcast and online media.
- Leverage existing media relationships and cultivate new contacts within business and industry media.
- Evaluate opportunities for partnerships, sponsorships and advertising on an on- going basis.
- Build relationships with thought leaders to grow industry awarenessMaintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
- Manage the client's expectations.
- Documentation. Tracking newspapers, magazines and websites. Develop and execute influencer marketing strategies and creative campaigns.
- Identify and build relationships with prominent influencers and thought leaders.
- Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
- Keep abreast of emerging trends, technologies and influencers.
- Trend forecasting for clients and their respective industries
- Create quarterly and annual brand marketing strategies and roadmaps in line with client's business goals
