Senior Marketing Manager

2 days ago

bangalore district, India illumine Full time

Illumine - Powered by Purpose

Illumine is a leading childcare management platform that simplifies administrative and communication tasks for preschools and daycare centers. By integrating features like attendance tracking, billing, parent communication, and lesson planning into a single intuitive interface, Illumine empowers educators to focus on nurturing young minds.

Headquartered in the United States, Illumine has a growing international footprint with operations in Bengaluru (India), the UAE, Singapore, and Malaysia. With a strong commitment to innovation and a user-first approach, Illumine is transforming early education through smart technology and seamless digital experiences

Your Role in Our Story

As a Senior Marketing Manager, you’ll own content creation across formats and distribution across channels to drive growth

Key Responsibilities

Campaigns & Growth

  • Build and execute multi-channel marketing campaigns to generate leads and build brand authority.
  • Write as well as partner with the content team to amplify blogs, videos, and webinars through social, email, and paid.
  • Run growth experiments (landing pages, lead magnets, retargeting campaigns) and optimize content for conversions.

Events & Webinars

  • Own the strategy and execution of illumine webinars and demo days — from promotions to attendee engagement.
  • Plan & execute participation in industry expos, conferences, and workshops.
  • Repurpose event/webinar content into scalable assets (snippets, reels, carousels, case studies).

Analytics & Reporting

  • Track key marketing metrics (MQLs, webinar sign-ups, CTR, CAC).
  • Build monthly dashboards for leadership on campaign, community, and social media performance.
  • Continuously refine strategy based on data.

Key Requirements

  • 5–8 years of experience in B2B SaaS marketing.
  • Strong background in campaigns, demand generation, events and content marketing
  • Hands-on experience with marketing automation tools (HubSpot, Mailchimp, or similar).
  • Analytical mindset with experience in setting up dashboards & KPIs.
  • Excellent project management skills — able to handle multiple campaigns/events.
  • A growth-driven mindset: eager to experiment, test, and scale what works.

Location: Indiranagar, Bengaluru, IN

5 Days work from office

Powered by People, Backed by Perks

  • Competitive salary
  • Learning & Certification Sponsorship
  • Mediclaim Benefit
  • Flexible working hours
  • Collaborative and inclusive workspace
  • Opportunities for Growth & Impact
  • Enjoy opportunities to grow and make a real impact on our brand.
  • Be part of a fast-growing SaaS platform that’s shaping the future of childcare across the world.
  • Work with a global customer base (US, UAE, Europe, Asia).
  • Own initiatives end-to-end — from idea to execution.
  • Collaborative team with strong focus on innovation and impact

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