Marketing Technology Product Strategist

3 days ago

rajahmundry, India beBeeProductivity Full time

Job Title: Marketing Technology Product StrategistThe role of Marketing Technology Product Strategist involves driving the development and implementation of marketing technology capabilities across multiple markets. This includes ensuring alignment with strategic marketing objectives, campaign execution requirements, and compliance standards.Key Responsibilities:Owning the product backlog for one or more marketing technology capabilities or platforms (e.g., CMP, CMS, DMP, consent, campaign tools)Defining and prioritizing epics, features, and user stories in line with global strategy and market needs.Liaising with global brand, data, IT, and compliance teams to gather and validate requirements.Collaborating with developers, vendors, and QA teams to deliver features through Agile sprints.Required Skills & Qualifications:Proven experience as a Product Owner in marketing technology, digital platforms, and campaign tools.Background in FMCG, consumer brands, or highly matrixed global organizations.Working knowledge of MarTech platforms such as CMS (e.g., AEM), consent platforms, tag managers, CRM or CDP integrations.Strong understanding of campaign execution workflows and marketing stakeholder needs.Experience working in Agile delivery environments with Scrum or SAFe.

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