Cog Culture | Media Planner

2 days ago

gurugram, India Cog Culture Full time
  • We want a kickass, smart and quick witted Media Planner with experience of 2 to 3.5 years, preferably in a creative digital agency.
  • Excellent digital knowledge of Google Adwords - Search & Display, YouTube Marketing, Gmail Ads, Facebook, LinkedIn, Google Analytics, Google Double Click, Native Buying, Publisher Buying.
  • Setting Up & Executing - Paid Media Strategies, familiar with allocation of budget for upcoming & new paid media campaigns.
  • Demonstrate a thorough understanding of business and strategic marketing.
  • Strong strategic thinking, consulting skills and ability to keep client projects on plan and on budget.
  • Can ace multitasking and is looking for an enriching and challenging role.
  • Giving attention to detail and accuracy of work should be your thing.
  • Should have an understanding of the latest trends and their role within a commercial environment.
  • Professional approach to time, costs and deadline.
  • Generating valuable insights across all platforms/ media/ channels on the digital ecosystem.
  • Understand the objective of the brand and accordingly strategize and ideate client campaigns through insights generated via research and analysis.
  • Developing, mentoring and guiding the team members.
  • Configuring and optimizing existing campaigns and new campaigns.
  • KPI mapping for each media objective for all brands and achieving them on a week on week basis.
  • Media reporting.
  • Handling a team of media resources and mentoring them to grow and learn.
  • Up scaling the clients about media spends.
  • Driving innovation and new media initiatives across the digital ecosystem within the organization.
  • Data analysis, insights and research for all industries, in accordance to the brand/s, and accordingly mapping media opportunities.
  • Creating Pitches to attract paid media marketing clients.
  • May include other duties as assigned.

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