Growth Marketer

Job Description: Performance Marketer (D2C) About the Role We are seeking a data-driven Performance Marketer with proven 0-to-1 D2C brand building experience to lead our digital acquisition efforts and drive profitable growth. You will be a foundational member of our team, owning the full funnel performance marketing strategy from ground up-establishing our digital presence, building scalable acquisition channels, and creating the playbook for sustainable growth. This role requires someone who has successfully launched and scaled a D2C brand from scratch and thrives in a fast-paced, high-ownership environment. Key Responsibilities 0-to-1 Brand Building & Launch Build performance marketing infrastructure from scratch including pixel implementation, analytics setup, and tracking frameworks Establish first customer acquisition channels and identify product-market-channel fit Create initial customer acquisition playbook and standard operating procedures Launch brand's first paid campaigns and establish baseline metrics and benchmarks Build relationships with platform representatives and secure beta access to new features Paid Media Management Plan, execute, and optimize paid campaigns across Facebook, Instagram, Google Ads, YouTube, and emerging platforms Manage substantial monthly advertising budgets with accountability for ROAS and CAC targets Develop audience segmentation strategies and create targeted campaigns for different customer personas Conduct A/B testing on ad creatives, copy, landing pages, and audience targeting Scale winning campaigns while maintaining or improving efficiency metrics Analytics & Optimization Monitor and analyze campaign performance metrics including CTR, CPC, conversion rates, ROAS, and LTV: CAC ratios Build and maintain performance dashboards and reporting frameworks Conduct deep-dive analyses to identify optimization opportunities and growth levers Implement proper tracking and attribution models using Google Analytics, Facebook Pixel, and other tools Translate data insights into actionable recommendations for campaign improvement Growth Strategy Develop and execute comprehensive performance marketing strategies aligned with business goals Identify and test new channels, platforms, and marketing opportunities Collaborate with creative team to develop high-performing ad creatives and messaging Optimize the customer journey from awareness to conversion Work cross-functionally with product, CRM, and operations teams to improve conversion rates Budget & ROI Management Own P&L responsibility for performance marketing spend Forecast, allocate, and manage marketing budgets across channels Continuously improve customer acquisition efficiency and unit economics Present performance reports and strategic recommendations to leadership Conversion Rate Optimization Partner with web/UX team to optimize landing pages and conversion funnels Run experiments to improve on-site conversion rates and average order value Implement strategies to reduce cart abandonment and improve checkout completion Required Qualifications Experience 4-6 years of hands-on performance marketing experience with at least 1-2 years in scaling early stage D2C brands (0-to-1 phase) Experience taking a brand from initial launch to ₹5 Cr + monthly revenue Demonstrated success in establishing profitable acquisition channels with limited initial budgets Comfort with ambiguity and ability to build processes from ground zero Track record of finding creative, cost-effective growth hacks during early stage Technical Skills Expert-level proficiency in Meta Ads Manager (Facebook/Instagram) Strong command of Google Ads (Search, Display, Shopping, Performance Max) Proficiency with Google Analytics 4, Google Tag Manager, and conversion tracking Experience with marketing analytics tools (Looker Studio, Tableau, or similar) Understanding of pixel implementation, UTM parameters, and attribution modeling Familiarity with Shopify or similar e-commerce platforms Analytical Abilities Strong quantitative and analytical skills with ability to interpret complex data Excel/Google Sheets proficiency for data analysis and reporting Comfort with SQL or data visualization tools is a plus Understanding of statistics, experiment design, and incrementality testing Strategic Thinking Deep understanding of D2C customer acquisition funnels and lifecycles Knowledge of performance marketing best practices and industry benchmarks Ability to balance short-term performance with long-term brand building Creative problem-solving approach to growth challenges Preferred Qualifications Direct experience as first or founding marketer at a D2C startup Experience launching brands across multiple categories or geographies Previous experience in startups that achieved significant scale. Strong case studies or portfolio demonstrating 0-to-1 journey with metrics Experience with additional channels: Snapchat, Amazon Advertising, affiliate marketing, or influencer partnerships Knowledge of marketing automation and CRM tools (Klaviyo, Clevertap, MoEngage, Odoo) Understanding of retention marketing and lifecycle campaigns Experience in specific verticals (fashion, beauty, health, consumer goods, etc.) Certification in Google Ads and/or Meta Blueprint Background in growth hacking, marketplace launches, or DTC brands Key Competencies 0-to-1 Builder Mindset: Thrives in ambiguity, comfortable wearing multiple hats, and building systems from scratch Scrappy & Resourceful: Ability to achieve results with limited budgets and find creative growth solutions Entrepreneurial Drive: Takes initiative, moves fast, and doesn't wait for perfect conditions Data-Driven Decision Making: Makes decisions based on data analysis rather than intuition Ownership Mentality: Takes full responsibility for results and drives initiatives independently Agility & Experimentation: Comfortable with rapid testing and iteration in uncertain environments Communication Skills: Clearly articulates strategy, results, and recommendations to founders/leadership Attention to Detail: Ensures accuracy in campaign setup, tracking, and reporting even when moving fast Growth Mindset: Continuously learning and staying updated on platform changes and industry trends Resilience: Handles setbacks, failed experiments, and pivots with positive attitude Success Metrics (First 90 Days) Successfully launch and establish 2-3 primary acquisition channels with positive unit economics Set up complete analytics infrastructure and tracking framework Achieve first profitable customer acquisition campaigns (ROAS > 2x or as per target) Establish baseline metrics, benchmarks, and reporting dashboards Build initial marketing playbook with documented learnings and SOPs Run minimum 5-10 rapid experiments to identify scalable growth levers Establish vendor relationships and negotiate favorable platform terms What We Offer Competitive salary with significant performance-based incentives/bonuses Potential equity/ESOP in an early-stage D2C brand Opportunity to be a foundational team member and shape the brand from ground up Direct access to founders and involvement in strategic decision-making Ownership of entire performance marketing function with full autonomy Significant marketing budgets and freedom to experiment Fast-paced learning environment with rapid professional growth [Add company-specific benefits: health insurance, flexible working hours, team outings, etc.] This role is ideal for someone who wants to build something from scratch rather than optimize existing systems. Location Office-based role - Gurgaon office This is a full-time, in-office position. Given the early-stage nature of the brand and need for close collaboration, we require daily presence in the office. How to Apply Please submit your resume along with: Detailed narrative of your 0-to-1 D2C experience: Describe the brand you built, your role, timeline, challenges faced, and key metrics (starting point → end results) Your approach to launching and scaling a D2C brand from scratch with frugal budget Specific examples of creative growth hacks or experiments that worked in early stages Email your portfolio/case studies at d2c@grest.in demonstrating your journey.