Chief Marketing Officer

21 hours ago

mumbai, India PlugNPlay Biosciences Pvt Ltd Full time

Company Description
Plug N Play Biosciences is a global wellness company headquartered in Singapore interested in personal care & beauty segments. We leverage science, nature, and traditions to offer game-changing solutions to our consumers, empowering them to flaunt their natural self with confidence. We are now in the process of developing and launching a portfolio of organic & natural personal care solutions, under the brand name ‘Camia®.
Camia is largely an e-commerce brand, but it has aspirations to expand its footprint across other relevant channels, while still growing aggressively in the e-commerce space.

Our Portfolio : Ready/ Launched: Handmade soaps, Essential oils, Cold processed oils, Hair serum, Hair oil, Lip balm, Plant-based Squalane
In the pipeline: Soothing & cleansing liquids, bath salts, body butter, face pack, face scrub, face wash, bath gel, shampoo, conditioner, body lotion, face serum etc.
Channel Possibilities : Online, Institutions, Hospitality (hotels & resorts), Standalone premium Supermarket stores

Role Description
Strategic Business Objectives:
• Create a portfolio plan, set up long-term milestones for investments, revenue, and monetization
• Review and refine brand strategy to drive brand recognition and reputation of Camia
• Ensure the brand stays true to its purpose always
• Pilot learn and scale up commercial models across standalone premium Supermarket stores, hospitality business and Institutions Marketing:
• Developing and anchoring a multidisciplinary team (internally & externally) as required for best marketing execution
• Ensuring that marketing campaigns are fit for purpose, effective, and engaging
• Identify ongoing growth opportunities within the category & craft suitable marketing interventions and communication plans to tap into them
• Drive consumer relationships to draw insights and aid in product positioning activities
• Communicating marketing objectives/ goals effectively, both within the team and with external agencies to drive accountability and results
• Ensure Strategy execution to improve business performance across digital and offline channels -Drive a variety of tactics - ABM, paid social, SEO, influencer marketing and email marketing - to generate leads and drive pipeline growth. -Oversee through agency/ internally, the execution of a variety of content marketing activities - thought leadership, blogs, web content and videos - ensuring quality & cut through is high -Digital; be responsible for the website traffic & revenues, ensuring content is optimized for SEO, and build our presence across our social channels - LinkedIn, Insta Twitter and Facebook
• Liaise with content writers for product claims, ingredients stories, and benefit summaries • This role works closely with the Sales team to manage client relations and the approval process; creative team and package development team on artwork process, including routing and proofreading; and with all internal cross-functional teams to manage and drive projects internally
• Agree on objectives & goals, Allocate budgets • Align action standards and metrices to track, Institute tracking mechanisms New product stewardship:
• Analyze business, competition and trends to identify product needs, gaps and opportunities
• Manage the development and execution of the category’s new product development process from ideation to launch including (but not limited to) developing briefs based on consumer insights and opportunity, defining objective and strategy, recommending cost of goods and pricing targets and identifying target claims and storytelling
• Work with R&D Chemistry team on the development of new product formulas and creation of lab briefs
• Collaborate with the Engineering and Supply Chain teams to guide and support the sourcing of new packaging options and projects.
• Develop & mentor a team as we progress

Qualifications
We are looking for an MBA with around +14 years of experience in product development & commercialization who can leverage market data, and consumer insights to craft appropriate marketing interventions & GTM strategies. This is a critical position for the company and it will have a significant impact on its growth. You will be leading the conceptualization, development and evaluation of innovative, high quality trending beauty products as well as generating new opportunities for brand growth. You will strongly influence the products we bring to market with your creativity, knowledge and passion for cosmetics/ personal care products. The company is very fast paced and entrepreneurial

Business problems to solve for: Build Camia into a +30-crore brand in the next 36 months by leveraging cost effective media and channels

Compensation: Fair salary for time spent plus monetizable stakes as a founding member of the company
Location: Mumbai, India
Answerable to: the board of Plug N Play Biosciences Pvt Ltd
Interested candidates may forward their resumes to director@plugnplayglobal.com.
Only shortlisted individuals will be contacted.

  • Performance Marketer

    2 weeks ago

    Navi Mumbai, India Nap Chief Full time

    Are you a data-driven marketer with a knack for boosting performance and retention? Join Nap Chief as our Performance Marketer!

  • Chief Marketing Officer

    4 days ago

    Mumbai, India UrbanMatch Full time

    UrbanMatch , Sima Taparia backed matchmaking startup is seeking for aChief Marketing Officerto capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter, only...

  • Chief Marketing Officer

    4 days ago

    mumbai, India UrbanMatch Full time

    UrbanMatch , Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter,...

  • Chief Marketing Officer

    5 days ago

    Mumbai, India UrbanMatch Full time

    UrbanMatch, Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter, only...

  • Chief Marketing Officer

    2 days ago

    mumbai, India UrbanMatch Full time

    UrbanMatch, Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter, only...

  • Chief Marketing Officer

    6 days ago

    Mumbai, India UrbanMatch Full time

    UrbanMatch, Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter, only...

  • Chief Marketing Officer

    5 days ago

    mumbai, India UrbanMatch Full time

    UrbanMatch , Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter,...

  • Chief Marketing Officer

    2 days ago

    mumbai, India UrbanMatch Full time

    UrbanMatch, Sima Taparia backed matchmaking startup is seeking for a Chief Marketing Officer to capture the market with innovative marketing methods. You must have experience of creating marketing strategies and its execution end to end, and you should be able to do so in 1/3rd the time that most competent people think possible. Degrees don’t matter, only...

  • Chief Marketing Officer

    3 months ago

    Andheri East, Mumbai, Maharashtra, India Macro Group Of Companies Full time

    Are you a visionary marketer ready to shape the future of SMEs? We have the perfect opportunity for you! Join us at Macro Group of Companies as our Chief Marketing Officer and lead our marketing efforts to new heights. If you're passionate about driving brand awareness and creating impactful marketing campaigns, this role is for you! CMO #Marketing #SMEs...

  • Chief Marketing Officer

    7 days ago

    Mumbai, India MK JEWELS Full time

    Job Description: Chief Marketing Officer (CMO)Overview:The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development, and execution of the organization's marketing and advertising initiatives. The primary responsibility of the CMO is to generate revenue by increasing sales through successful marketing campaigns, using market...

  • Chief Technology Officer

    4 months ago

    Mumbai, India MSK Marketing Solutions Full time

    Job Title: Chief Technology Officer (CTO) **Responsibilities**: - Develop and implement the company's overall technology strategy and ensure alignment with business goals and objectives - Provide technical leadership and guidance to the Admin Team, ensuring they are using the latest technologies and methodologies to meet business needs - Oversee software...

  • Chief Marketing Officer

    7 days ago

    Mumbai, India MK JEWELS Full time

    Job Description: Chief Marketing Officer (CMO)Overview:The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development, and execution of the organization's marketing and advertising initiatives. The primary responsibility of the CMO is to generate revenue by increasing sales through successful marketing campaigns, using market...

  • Chief Marketing Officer

    1 week ago

    Mumbai, India MK JEWELS Full time

    Job Description: Chief Marketing Officer (CMO)Overview:The Chief Marketing Officer (CMO) is responsible for overseeing the planning, development, and execution of the organization's marketing and advertising initiatives. The primary responsibility of the CMO is to generate revenue by increasing sales through successful marketing campaigns, using market...

  • Performance Marketer

    2 weeks ago

    navi mumbai, India Nap Chief Full time

    Are you a data-driven marketer with a knack for boosting performance and retention? Join Nap Chief as our Performance Marketer!1 - 3 years experience requiredLocation - Vashi , Navi MumbaiJob Role -A quick, analytical thinker with a proven record in performance and retention marketing.Skilled in planning, executing, and refining paid campaigns for maximum...

  • Chief Risk Officer

    2 months ago

    Mumbai, India timesjobs Full time

    Chief Risk Officer- Mumbai (5-7 years of experience)Chief Risk Officer- Mumbai (5-7 years of experience) Financekar- chief risk officerMumbai INR 25 - 30 LPA Experience : 5 - 7 YRS. Openings: 3Details:Company Profile:We are a young and vibrant P2P lending marketplace and at the very start of our entrepreneurial journey. We have a vision to reinvent the way...

  • Chief Marketing Officer

    3 months ago

    Mumbai, India CloudHire Full time

    CloudHire seeks a hands-on Chief Marketing Officer (CMO) to spearhead our marketing operations. This pivotal role requires a balance of strategy and execution in both inbound and outbound marketing realms. **Key Responsibilities**: - Develop and implement a comprehensive marketing strategy. - Manage all marketing channels to ensure consistent brand...

  • Chief Compliance and Risk Officer

    3 months ago

    Mumbai, India Gen Re Full time

    Your RoleAs the Chief Compliance and Risk Officer for Gen Re India Branch, you will report to the Chief Executive Officer of India Branch, Corporate General Counsel and Chief Risk Officer, GRAG Germany. You will lead the local regulatory compliance and risk function and also serve as the branch’s Information Security Officer. You will be contact point for...

  • Performance Marketer

    4 weeks ago

    Navi Mumbai, India Nap Chief Full time

    Are you a data-driven marketer with a knack for boosting performance and retention? Join Nap Chief as our Performance Marketer! 🚀1 - 3 years experience requiredLocation - Vashi , Navi MumbaiJob Role - A quick, analytical thinker with a proven record in performance and retention marketing.Skilled in planning, executing, and refining paid campaigns for...

  • Performance Marketer

    4 weeks ago

    Navi Mumbai, India Nap Chief Full time

    Are you a data-driven marketer with a knack for boosting performance and retention? Join Nap Chief as our Performance Marketer! 1 - 3 years experience requiredLocation - Vashi , Navi MumbaiJob Role - A quick, analytical thinker with a proven record in performance and retention marketing.Skilled in planning, executing, and refining paid campaigns for maximum...

  • Performance Marketer

    2 weeks ago

    navi mumbai, India Nap Chief Full time

    Are you a data-driven marketer with a knack for boosting performance and retention? Join Nap Chief as our Performance Marketer! 1 - 3 years experience required Location - Vashi , Navi Mumbai Job Role - A quick, analytical thinker with a proven record in performance and retention marketing. Skilled in planning, executing, and refining paid campaigns for...