CRM Lead, noon food

1 month ago

gurugram, India noon Full time

About noon

noon is the largest e-commerce player in the Middle East and is quickly becoming the go-to platform for all online customer needs. We've built a full-fledged ecosystem of products and services in e-commerce, quick-commerce, food, fintech, grocery, and fashion—and we're just getting started.


We are a team of dynamic professionals who are aggressively ambitious, rapidly scaling, and uniquely positioned to capitalize on the rapid adoption of e-commerce in the Middle East.

We’re on an unconventional mission, doing something that has never been done before. We are developing the future of online shopping, and we’re looking for top talent to join us on our mission.


About noon Food

noon Food believes the key ingredient to a successful partnership is service that works both ways. Championing local business from region for the region. Our aim is to grow the food and beverage delivery sector and be the #1 food delivery player in the region.

We at noon Food are a small, dynamic team working on introducing the noon Food service to the world. If you love new challenges, are open to learning and thrive in an entrepreneurial culture, this is exactly the place for you.

What you'll do:

In this role, you will be responsible for managing all customer relationship management efforts at noon Food. Creating and executing CRM campaigns that engage, retain, and grow our customer base. You will work closely with cross-functional stakeholders, manage a team of 3-4 CRM professionals, and bring creativity and precision to every touchpoint. Expertise in CRM tools such as Braze, Clevertap, or HubSpot is essential, alongside outstanding English copywriting skills.


  • Lead CRM Campaigns: Develop, implement, and optimize CRM campaigns across email, push notifications, in-app messages, and SMS, driving user engagement, retention, and reactivation.
  • Content & Copywriting: Craft compelling and effective copy that speaks to the noon Food audience, delivering clear and persuasive messages that align with our brand tone and voice.
  • Team Leadership: Manage and mentor a CRM team of 3-4 members, ensuring high performance, continuous learning, and collaboration within the team.
  • Stakeholder Management: Collaborate with marketing, product, data, and customer support teams to align CRM efforts with overall business objectives and customer needs.
  • Tool Expertise: Leverage CRM tools like Braze, Clevertap, or HubSpot for campaign setup, automation, A/B testing, and performance tracking.
  • Data-Driven Decision Making: Analyze CRM campaign data and user behaviors to continually optimize the customer lifecycle, ensuring campaigns are data-driven and results-oriented.
  • Segmentation & Personalization: Create highly segmented and personalized customer journeys to increase customer loyalty and lifetime value.
  • Project Management: Oversee CRM projects from ideation to execution, ensuring timely delivery and cross-functional alignment.


What you’ll need:

  • Proven experience (4-5 years) in CRM management, preferably within the food delivery or e-commerce industry.
  • Expertise in CRM tools such as Braze, Clevertap, HubSpot, or similar platforms.
  • Exceptional English copywriting skills, with an eye for detail and creativity.
  • Strong leadership experience, with a proven ability to manage and inspire a team.
  • Excellent organizational and project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
  • Data-driven mindset, with experience in campaign analysis and optimization.
  • Collaborative, team-oriented approach with strong communication skills.


Who will excel?

We’re looking for candidates who thrive in a fast-paced, dynamic start-up environment. We’re searching for problem solvers, people who operate with a bias for action and have a deep understanding of the importance of resourcefulness over reliance.

Candor is our only default. Demanding unequivocal high standards should be non-negotiable because quality matters. We want people who are radically candid, cohorts who commit to settling for nothing but the best - in hiring, in accepting work from colleagues, and in your own work.

Ours is not an easy mission, but it is a meaningful one. Every hire must actively raise the bar of talent in the company to help us reach our vision.

Is this you?

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