Senior Marketing Manager

APAC, (Senior) Lead Marketing Manager, Emerging Markets

At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.

As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.

Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we stir up success.

As Marketing Manager – Emerging Markets, you’ll be leading marketing operations across key territories in the Asia-Pacific region, including India, Malaysia, Japan, Pakistan, Maldives, and more. It’s an opportunity to shape brand growth, drive customer engagement, and partner with franchisees to deliver commercially successful campaigns across diverse and dynamic markets.

With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.

What you’ll do

Leading marketing operations across our APAC region is about so much more than bringing our coffee to the world. It’s your chance to stir up real success - which means you’ll be:

• Leading and localising brand strategy across emerging APAC markets, ensuring alignment with global objectives.
• Partnering with franchisees to deliver impactful marketing initiatives, while supporting them with best practice processes.
• Driving F&B innovation, developing a pipeline of exciting new beverages and food offers to grow retail sales.
• Leveraging digital and data-driven marketing to optimise campaigns, boost ROI, and enhance customer engagement.
• Managing and developing a regional marketing team, fostering collaboration, capability, and career growth.
• Managing creative and social media agencies to localize global and creative local marketing campaigns.
• Responsible for allocation of Marketing Budget for the Emerging Markets region.

Who you are

It’s your unique ingredients we’re interested in:

• A seasoned marketer with 10+ years’ experience and a track record in regional or international markets.
• Experience in QSR / Retail / F&B marketing
• A commercial thinker with the ability to balance creativity and execution, bringing bold strategies to life.
• A communicator with excellent stakeholder management – internal and external, able to influence across cultures and senior levels.
• A leader who inspires and develops teams, creating clarity and engagement in diverse environments.
• A resilient problem-solver, calm under pressure, with a collaborative and pragmatic mindset.
• Self-starter with ability to work independently.

So, why Costa?

We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity, with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:

• An annual discretionary bonus scheme, based on business results and individual contribution.
• Pension Scheme (provident fund)
• Healthcare (Hospitalisation & Medical Expenses Cover)
• Life Assurance
• Disability Benefits

We believe in living life with heart – and that starts with our people.

By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment, one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand.

Grounded in our core values - Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players - we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.