YourHappyLife | Growth Marketing Manager | mumbai
3 weeks ago
Job Title: Head of Online Marketing / Growth Head / Ecommerce Head (D2C)
Ideally from a similar industry (D2C - beauty, FMCG, health/wellness, personal care etc)
On site position in Bandra West, Mumbai.
Company Description:
YourHappyLife is a new-age wellness brand based in Bandra (Mumbai), offering complete wellness solutions with a focus on empowering individuals to live #yourhappylife. We are looking for a dynamic e-commerce leader to drive our online growth story. We're seeking a seasoned professional who can be a strategic partner to the founder and take ownership of our entire online presence and growth.
Role Description:
This is a full-time on-site role as the Head of Online Marketing at YourHappyLife. Be a core senior team member of a rapidly scaling startup We're looking for an exceptional e-commerce leader who has successfully scaled D2C brands from ground up. The ideal candidate will be a hands-on strategist with deep expertise in P&L management, performance marketing, conversion optimization, and marketplace growth. The role involves overseeing performance marketing, social media marketing, digital marketing, and online marketing strategies to drive brand awareness and engagement.
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Primary Objectives:
- Drive complete P&L ownership and growth
- Scale customer acquisition across all digital channels
- Build and optimize customer retention strategies
- Establish operational excellence across website, marketplaces, and digital platforms
Key Responsibilities
P&L Leadership:
- Own and drive complete e-commerce P&L responsibility
- Develop comprehensive growth strategies across all digital channels
- Set, track, and achieve quarterly and annual revenue targets
- Drive pricing strategy and promotional calendar
- Build and manage high-performing teams across multiple functions
Customer Acquisition, Performance Marketing & Marketplace Management:
- Lead performance marketing initiatives across Meta, Google, and YouTube
- Structure and optimize campaigns for maximum ROAS
- Develop and execute creative strategy for performance marketing
- Collaborate with Head of Brand & Creative on creative direction
- Manage and optimize marketing budgets exceeding 1 crore monthly
- Drive creative strategy for performance marketing
- Manage and grow presence across marketplaces (Amazon, others)
Customer Experience & Retention:
- Drive customer retention strategies through cohort analysis
- Own user journey optimization across all touchpoints
- Lead the customer experience team
- Implement and optimize loyalty programs
- Analyse and improve customer lifetime value
Technical Optimisation:
- Drive SEO strategy and organic traffic growth
- Manage marketplace presence, especially Amazon
- Lead website optimization and conversion rate improvements
- Implement A/B testing frameworks
- Optimize tech stack and analytics infrastructure
Required Experience & Skills:
- 8+ years of experience in e-commerce with at least 3 years in leadership roles
- Proven track record of scaling D2C brands from 0-1 and 1-100
- Deep expertise in:
- Performance marketing (Meta, Google, YouTube)
- Creative strategy for performance campaigns
- Shopify platform and e-commerce analytics
- A/B testing and conversion rate optimization
- Amazon marketplace and AMS
- SEO and organic growth strategies
- Quick commerce and marketplace management
- Strong understanding of:
- Consumer psychology and purchase behaviour
- Performance creative requirements
- Data analytics and attribution modelling
- Team building and management
Technical Skills:
- Advanced proficiency in Meta Ads Manager and Google Ads
- Expert knowledge of Google Analytics and data visualization tools
- Strong understanding of Shopify ecosystem and plugins
- Proficiency in SEO tools and techniques
- Working knowledge of UX/UI principles
- Understanding of video and static creative requirements
Leadership Qualities:
- Self-starter with entrepreneurial mindset
- Strong ownership mentality
- Excellent problem-solving abilities
- Strategic thinking with hands-on execution capability
- Ability to work in fast-paced startup environment
- Strong communication and stakeholder management skills
What We Offer:
- Opportunity to be a key leader in a high-growth startup
- Direct access to founder and key decision-making
- Autonomy to build and execute strategies
- Chance to build and lead teams
- High-impact role with visible results
Ideal Candidate Background:
- Has successfully scaled at least one D2C brand past 50 crores annual revenue
- Experience in wellness/beauty/personal care industry preferred
- Track record of managing budgets over 1 crore monthly
- History of building and leading high-performing teams
- Note: This is a high-visibility role requiring both strategic thinking and hands-on execution. We're looking for someone who can roll up their sleeves and get things done while also thinking big picture about growth.
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