SEO Specialist – Catalog

2 days ago

Kanpur, Uttar Pradesh, India Beebom Full time

At Beebom, we're building a next-gen gadget discovery platform that empowers users to make smart, informed purchasing decisions. To drive this mission, we're seeking an experienced SEO Specialist – Catalog to create and execute a comprehensive SEO strategy tailored to high-volume product pages, buying guides, and dynamic content.

In this role, you'll lead the development and implementation of initiatives to improve our organic search performance. Working closely with content and SEO teams, you'll help create and optimize high-quality, search-driven content that attracts traffic and converts visitors.

Requirements:

  • 4+ years of SEO experience, ideally with large-scale e-commerce, product-led websites, international or multilingual e-commerce sites
  • Strong grasp of technical SEO, crawl/ indexation dynamics, and structured data
  • Proficient in GA4, GSC, Ahrefs, SEMrush, Screaming Frog, and similar tools
  • Comfortable working alongside developers and understanding HTML, CSS, JS from an SEO lens
  • Experience with platforms like Shopify, Magento, WooCommerce, or custom CMSs
  • Self-starter mindset with strong analytical, problem-solving, and execution abilities
  • Excellent written and verbal communication skills
  • Stay up-to-date with the latest trends and changes in the SEO industry
  • Knowledge of SEO automation or AI-assisted content tools will be a BIG PLUS

Responsibilities:

  • Conduct technical SEO audits using tools like Screaming Frog, Ahrefs, and GSC, optimizing crawl budgets and ensuring proper indexing for thousands of product pages
  • Implement and maintain structured data (schema.org) for products, reviews, breadcrumbs, and more
  • Manage SEO fundamentals, including canonical tags, sitemaps, robots.txt, faceted navigation, and pagination
  • Optimize product, category, and comparison pages for SEO, UX, and performance
  • Design effective site architecture and internal linking strategies
  • Improve Core Web Vitals, mobile usability, and ensure clean use of metadata, headings, alt text, and URLs
  • Conduct keyword research with a focus on transactional and long-tail terms to support content planning
  • Work with content and merchandising teams to create and maintain search-optimized content like buying guides, product comparisons, and FAQs
  • Monitor and validate content performance through analytics and testing
  • Track SEO KPIs via GA4, GSC, and other tools, delivering actionable insights and reporting on traffic, rankings, and conversions
  • Analyze competitors and identify new opportunities through ongoing SERP and market analysis
  • Collaborate with developers to deploy scalable, search-friendly infrastructure

Join our fastest-growing team at Beebom and help shape the SEO foundation of a high-volume gadgets platform. Collaborate with passionate, data-driven professionals focused on developing a product that simplifies users' purchase decisions, and see your work directly impact traffic, engagement, and trust.

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