Senior Product Marketing Manager

5 hours ago

gautam buddha nagar, India PW (PhysicsWallah) Full time

We are seeking a strategic and execution-focused leader to spearhead our educational hardware business. This role demands a leader who can shape the go-to-market strategy, build and lead high-performing teams, and successfully launch our innovative educational product in the Indian market. You will play a pivotal role in driving market penetration, revenue growth, and long-term brand positioning.

1. Go-To-Market (GTM) Strategy

  • Design and execute the GTM roadmap for our educational hardware product(s)
  • Define target segments (schools, government bodies, coaching centres, B2C, etc.)
  • Craft pricing, positioning, channel, and promotion strategies
  • Build AOP and plan levers for achievement

2. Product Launch

  • Lead end-to-end product launch strategy, including timelines, pilot programs, and regional rollouts
  • Build early traction through targeted partnerships and early adopters

3. Team Building

  • Recruit, train, and lead a cross-functional team including sales, channel managers, and marketing
  • Set clear KPIs, build incentive plans, and foster a high-performance culture
  • Enable team members with tools, processes, and knowledge to succeed in the field

4. Sales & Business Development

  • Drive direct and channel sales for schools, distributors, and institutional buyers
  • Develop and manage sales pipeline, forecast revenue, and close strategic deals
  • Establish partnerships with schools, NGOs, and government organizations
  • Track and report on performance, customer feedback, and market trends

Key Requirements:

  • 4+ years in sales, business development, or GTM roles in education, hardware, or FMCG sectors
  • Proven experience in launching tech/hardware products in the Indian market
  • Strong network across schools, education boards, and institutional buyers
  • Entrepreneurial mindset with ability to operate in fast-paced environments
  • Excellent leadership, communication, and negotiation skills

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