Influencer Marketing Manager

2 weeks ago

kolkata, India Nestasia Full time

Duties and responsibilities- Overseeing the development and implementation of all influencer campaigns from ideation to execution- Set up and track Key Performance Indicators (KPIs) to measure the campaign's success- Branding Knowledge- Serve as a liaison between our brand ambassadors/influencers and the marketing team- Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns- Cultivate professional partnerships with existing contacts- Work with the marketing and design team to post influencer content on social media platforms- Research market data and trends to establish best practices related to influencer campaigns- Generate and present reports on campaign performance- Keep up-to-date with the latest trends on social media and in the influencer community to provide recommendations for future campaigns- Work closely with the content team for creative influencer scriptsDesired Candidate Profile- 3-4 years experience in the field- Excellent communication and relationship-building skills- Should have attention to details- Should have good work ethics and calm attitude- Ability to work with multiple stakeholders/ external agencies including creative- Digital media understanding, planning and evaluation- Strong creative sensibilities- High ownership and passion- Creative Mindset

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