Sales Development Representative

Location: Hyderabad (Onsite)  Region Coverage: Southeast Asia (Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam)

Experience: 1–4 years (B2B SaaS outbound)

We're looking for a motivated and disciplined Sales Development Representative (SDR) to drive 100% outbound pipeline generation in the Southeast Asia market. You will be at the front lines of our sales efforts, building target lists, running cold call blocks, and executing multi-step email sequences to book high-quality first meetings.

This is a pure outbound role with a focus on consistent activity and pipeline quality. There is no inbound lead routing.

• Prospecting & List Building: Build ideal customer profile (ICP)-aligned account and contact lists. Identify key decision-makers and buying committees within HR and IT (e.g., CHRO, Head of HR Ops, CIO, InfoSec).
• Cold Calling: Execute daily call blocks with live talk-time targets. Develop structured voicemails and rapid callback strategies.
• Cold Emailing: Write concise and localized cold emails. Manage multi-touch sequences and continuously A/B test subject lines and openers to improve response rates.
• Sequencing & Cadences: Run disciplined 8–12 step, 14–21 day cadences that combine calling, email, and LinkedIn engagement (where compliant).
• Initial Qualification: Conduct a quick discovery call (BANT/CHAMP-lite) to confirm pain points, identify stakeholders, and understand timelines.
• Meeting Setting: Schedule and calendarize qualified first meetings for Account Executives, ensuring all meeting notes, context, and goals are clearly documented.
• CRM Hygiene: Maintain a clean CRM by logging all activities, notes, and dispositions. Keep sequences and prospect lists well-organized.
• Market Feedback: Capture and communicate market feedback, including common objections, competitor mentions, and persona insights, to the Marketing and Product teams.
• Compliance: Respect country-specific privacy, DNC (Do Not Call), and call-recording consent norms across all SEA regions.

• Dials: 60–90 per day, with 60–90 minutes of talk time per day.
• Emails: 50–100 per day (personalized steps within sequences).
• First Meetings Booked: 35–50 per month.
• SAOs (Sales-Accepted Opportunities): 15–25 per month.
• No-Show Rate: ≤ 15% (with confirmation and reminders).
• CRM Hygiene: 100% of activities and notes logged within 24 hours.

Must-Haves:

• 1–4 years of experience as an Outbound SDR or BDR in B2B SaaS. Experience in HR tech, payroll, or workforce management is a plus.
• A "phone-first" mindset with confidence in handling live conversations, overcoming objections, and leaving concise voicemails.
• Excellent written and spoken English with a clear and neutral phone presence.
• Hands-on experience with LinkedIn Sales Navigator, a CRM (Zoho), and a sequencing tool (Apollo/Outreach/HubSpot).
• A disciplined approach to prospecting, including the habit of operating from structured cadences and time-boxed call blocks.

Nice-to-Haves:

• Previous experience prospecting CHRO, Payroll, or IT stakeholders in SEA.
• Familiarity with intent/data tools (Lusha), cloud phone systems/dialers, and local-call routing.
• Awareness of SEA privacy/DNC/PDPA norms and basic email deliverability best practices.

• High Activity, Quality First: The ability to maintain high activity while focusing on quality messaging and qualification.
• Coachable & Resilient: A desire to learn, an ability to handle rejection, and the curiosity to test new talk tracks.
• Process Discipline: Strong organizational skills for managing your calendar, notes, and next steps.
• Cultural Respect: An understanding of and respect for cultural nuances across Southeast Asia.

• CRM: Zoho
• Sequencing: Apollo/Lemlist
• Social Prospecting: LinkedIn Sales Navigator
• Telephony: A cloud dialer