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Macsen Laboratories | Marketing Associate | udaipur

1 month ago

udaipur, India Macsen Laboratories Full time

Marketing Associate
Location - 303, Shivam residency, Durga Nursery Road, Udaipur, Rajasthan 313001

About Macsen Laboratories Macsen Laboratories,

A pharmaceutical and chemical manufacturing organisation with its origin dating back to 1952, is engaged in manufacturing of niche Active Pharmaceutical Ingredients, pharmaceutical application dyes, compounds of precious and rare earth metals and other specialty inorganic compounds. Macsen has also started new verticals of Pharmaceutical Analytical Services, Contract Research and Custom Synthesis. Headquartered at the city of lakes, Udaipur (Rajasthan, India) Macsen presently has various manufacturing units in and around Udaipur.

We are looking for a passionate and enthusiastic individual to join our marketing team and help us increase our visibility through effective marketing campaigns.

Roles & Responsibilities

● Updating all digital channels of Macsen Laboratories including but not limited to social media handles, website, and 3rd party marketplaces.
● Manage and update company websites, blogs, and social media platforms with relevant content.
● Increasing the digital presence of Macsen through marketing campaigns that involve a mix of strategies such as SEO, Email Marketing, SEM, Social Media, all of which revolve around effective content marketing.
● Understand the products and services offered by Macsen Laboratories to be able to meaningfully communicate its benefits in the marketing campaigns.
● Market and competitor research to understand strategies employed by others in the industry.
● Increase in digital footprint via rise in Traffic / Impressions / Inbound-Leads through digital mediums.
● Update marketing collateral for Macsen Laboratories, including collaborating with the design team to create graphics and visuals for marketing materials.
● Collaborate with appropriate team members to determine necessary strategic marketing approaches.

Qualifications

● Graduate or Postgraduate, preferably with specialisation in Science background.
● Should have excellent written and verbal communication skills.
● Should have a creative approach to a given problem or task.
● Self-motivated, enthusiastic individual with high level of integrity and work ethic.