Optimize Paid Advertising Strategies

6 days ago

kanpur, India beBeeDigitalMarketing Full time

Performance Marketing SpecialistAn exceptional marketer to help create and implement innovative paid advertising campaigns and strategies.Create and optimize campaigns across digital platforms including AdWords, YouTube, and more.Perform A/B testing and ROI optimization.Implement programmatic advertising campaigns.Explore other digital channels and new media.Collaborate with content teams and provide data insights.Write, test, and optimize ad copy.Set up and optimize Google Analytics goals and tracking pixels.We work in small groups where each member is responsible for company success. We consider everything an experiment, from management structure to marketing tactics, while keeping our culture and values in mind.We strive for a great balance of being a team that feels like family. This means we share feedback regularly, support each other's growth efforts, and learn from mistakes together.You must have a deep understanding and love for paid advertising and the web. Furthermore, you should have experience in at least 2 of the following:At least 1-year of experience in performance marketing.Hands-on experience in Google Analytics, Google Tag Manager, and/or other tracking software.Hands-on experience in marketing automation concepts.Experience with remarketing/retargeting campaigns and display advertising.Mandatory requirements include confidence and willingness. You need to convince us that you are a fast learner and ready to invest in these topics. We'll also invest in you if needed.We're looking for people who use

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