Paid Media Strategist

1 week ago


pune, India beBeepaidmediamanagement Full time

Career Opportunity for Paid Media StrategistJob Overview:A highly skilled Paid Media Specialist is required to develop and execute paid media strategies across various platforms.Key Responsibilities:Plan, launch, manage and optimize campaigns to achieve business objectives such as cost per lead (CPL), cost per acquisition (CAC) and return on ad spend (ROAS).Develop audience targeting strategies tailored to US B2B buyer personas through research and segmentation.Write compelling ad copy and collaborate with design teams for creative assets using AI tools where appropriate.Set up and maintain conversion tracking, attribution and reporting dashboards.Monitor campaign performance, forecast spend, manage pacing and make allocation decisions to maximize ROI.Requirements:To be successful in this role, you will need:5-8 years of experience in digital marketing with a focus on paid media strategy and execution.A proven track record managing B2B campaigns targeting US or international markets.Expertise in Google Ads, Meta Business Manager and retargeting/display networks.About This Role:This is a unique opportunity to leverage your skills and expertise to drive business growth through effective paid media strategies.


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