Digital Marketing Strategist

2 weeks ago

bangalore, India beBeeMarketing Full time

Job OverviewWe're seeking a seasoned professional to drive customer engagement & retention through strategic marketing initiatives.Cross-Channel Engagement:- Develop and execute comprehensive CRM strategies across all touchpoints to enhance customer interactions, increase conversions, and boost revenue growth.- Craft lifecycle journeys and automated flows to maximize conversion rates and customer lifetime value.- Plan, build, and own the CRM calendar, designing innovative campaigns to drive maximum conversions.- Establish performance benchmarks across user cohorts to improve conversions using cross-channel communication journeys spanning In-App, Push, Direct Messaging, Email & SMS.The ideal candidate will possess in-depth knowledge of user journeys, in-app marketing, and customer relationship management across digital media channels. They will be responsible for building and managing engagement funnels, designing effective campaign strategies, and collaborating with cross-functional teams to ensure seamless execution and optimization.Required SkillsTo succeed in this role, you'll need:Proven experience in customer relationship management and marketing automation.Strong analytical skills to measure and optimize campaign performance.Excellent communication and project management skills to work effectively with cross-functional teams.A deep understanding of user behavior and market trends to inform marketing strategies.BenefitsThis role offers:Opportunities for career growth and professional development.A dynamic and collaborative work environment.Competitive compensation and benefits packages.About the RoleThis is a key position that requires a unique blend of marketing expertise, analytical skills, and business acumen. If you're passionate about driving customer engagement and growth, we encourage you to apply.

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