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Web Analytics Manager
2 months ago
Convincely is a global user experience platform creating 1:1 personalized and consultative customer journeys turning your unengaged visitors into paying customers. Our conversion optimization platform creates custom conversion sales magnet workflows, specifically designed to engage and guide your customers through to their individual journey goals. This is combined with ongoing plug and play experimentation, data analysis, and modifications based on data received which will enable you to continually optimize these customer journeys, without the need for heavy development effort and costs that businesses normally face.
Position Overview: As a Web Analytics Manager at Convincely, you will drive data-informed decision-making. You will manage web analytics processes, implement strategies to optimise performance and transform complex data into compelling stories that influence business decisions. Your expertise in data visualisation platforms such as Domo and Tableau and your deep knowledge of Google Analytics 4 (GA4) will be essential in this role.
Requirements:
>Lead the web analytics function by managing and optimising web performance metrics, tracking KPIs, and analysing user behaviour across digital platforms.
>Utilise Google Analytics 4 (GA4) to extract actionable insights and provide comprehensive reporting on user engagement, conversion rates, and other critical metrics.
>Develop, maintain, and enhance dashboards and reports using data visualisation tools like Domo and Tableau, ensuring they are accessible, informative, and aligned with business objectives.
>Collaborate with cross-functional teams, including marketing, product, and UX/UI, to provide data-driven recommendations that enhance the user experience and optimise conversion rates.
>Create and present clear, concise, and compelling data stories that communicate insights and recommendations to stakeholders at all levels of the organisation.
>Monitor and report on A/B testing strategies and conversion optimisation initiatives to improve website performance continuously.
>Stay up-to-date with industry trends, best practices, and emerging technologies in web analytics, data visualisation, and data storytelling.
Qualifications:
>Bachelor’s degree in Data Science, Marketing, Business, or a related field. An advanced degree is a plus.
>7+ years of experience in web analytics, with a proven track record of working with Google Analytics 4 (GA4).
>Expertise in data visualisation platforms such as Domo and Tableau, with the ability to design and develop interactive dashboards and reports.
>Strong understanding of data storytelling principles, with the ability to translate complex data into meaningful narratives that drive action.
>Experience with A/B testing and conversion rate optimisation (CRO) methodologies.
>Proficiency in data analysis tools such as Excel, SQL, or similar.
>Strong analytical mindset with excellent problem-solving skills.
>Exceptional communication skills, with the ability to present data-driven insights to technical and non-technical stakeholders.
>Ability to work independently as well as collaboratively in a fast-paced environment.
