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Email Marketing Manager

2 months ago


india Lucid Growth Full time

Job Title: Email Marketing Manager 

Location: Remote (India) 

Experience: 1+ Year


About Us:

Lucid Growth is an innovative startup providing advanced email marketing and security solutions. Our cutting-edge SaaS products help brands revolutionize email communication, driving scalability and growth.


Job Overview:

We are seeking a results-driven Email Marketing Manager with 1+ years of experience to lead our email marketing initiatives. The ideal candidate will have a strong grasp of email marketing strategies, customer segmentation, and campaign performance analysis. You will collaborate closely with the content, design, product, and sales teams to develop targeted, high-performing email campaigns that increase engagement, lead generation, and conversions.


Key Responsibilities:

- Develop and execute comprehensive email marketing strategies to meet business goals. 

- Create, manage, and optimize targeted email campaigns (newsletters, promotional, lifecycle, transactional, drip campaigns). 

- Leverage customer segmentation to deliver highly personalized and relevant content. 

- Conduct in-depth analysis of email marketing performance, identifying opportunities for optimization (open rates, CTR, conversions, bounce rates, unsubscribe rates). 

- Implement A/B testing, deliverability best practices, and continuous improvements to increase engagement. 

- Oversee and ensure compliance with email marketing regulations (GDPR, CAN-SPAM, etc.). 

- Integrate email marketing efforts with broader digital marketing strategies, ensuring cross-channel consistency. 

- Collaborate with the design team to create visually engaging, responsive email templates. 

- Manage and grow email databases, ensuring data integrity and quality. 

- Utilize automation tools to streamline workflows and improve marketing efficiency. 

- Report on KPIs, providing actionable insights to improve campaign effectiveness.


Qualifications:

- Bachelor's degree in Marketing, Communications, or a related field. 

- 1+ year of hands-on experience in email marketing. 

- Proficiency in email marketing platforms (e.g., Mailchimp, ActiveCampaign, HubSpot) and CRM tools. 

- Strong understanding of email marketing best practices, deliverability, list segmentation, and customer journeys. 

- Experience with automation, lifecycle marketing, and personalization tactics. 

- Analytical mindset with experience in data-driven decision-making and reporting. 

- Excellent copywriting skills, with a focus on creating compelling, action-driven content. 

- Familiarity with email regulations and compliance (GDPR, CAN-SPAM). 

- Ability to work independently in a fast-paced, remote environment. 


What We Offer:

- Competitive salary and benefits package. 

- Growth opportunities within a dynamic, fast-growing company. 

- Access to the latest marketing tools and technologies. 

- A flexible, remote-friendly work environment with an innovative team.