RSM OTC division

Company Description
Fixderma is a leading cosmeceutical brand that focuses on improving skin health through more than 175 clinically tested formulations developed by the best dermatologists in India. Our product range includes solutions for conditions like ageing, acne, dry skin, hyperpigmentation, and sensitivity, as well as hair care, sun protection, foot care, and pre and post-pregnancy skin care. We manufacture, market, and promote science-backed products in India and export to over 30 countries globally.

Role Description
We are seeking a full-timeRegionalSales Manager OTC for UP who will be responsible for developing and executing strategies that position our over-the-counter products effectively in the market. The position is located in Lucknow and involves on-site work. The day-to-day tasks of this role include conducting market research, tracking trends, analyzing consumer data, identifying new market opportunities, and liaising with cross-functional teams to drive growth.
The location of the job will be in Lucknow and will require handling both Pharmacies, Retail shops, beauty stores , General Trade & Modern Trade
Candidates from FMCG or companies catering to beauty industry will be given advantage, candidates from DABUR, HIMALAYA, Galderma, LOREAL, UNILEVER & P&G are preferred..

Job Responsibilities:

Faster execution of channel expansion, adding POS at a faster pace.
Develop Sales strategy and budgets to achieve and exceed the annual sales objective for the region
Monitor and control the sales budgets to ensure optimum utilization of resources in the region
Devise Brand: SKU and channel wise sales and distribution strategy to achieve sales objectives
Monitor the capability and the quality of the distributor in the region. Enhance the distribution strength
Drive manpower and capability development plans for both direct and indirect sales force
Conduct regular market visits to understand and assess the market execution; competitor activity and continuously search for new opportunities to increase the sales
Implement trade promotions and ensure rigorous tracking and evaluation of trade spending
Ensure regular performance reviews and drive a high-performance culture
Recruiting, managing, and motivating the sales team
Planning with the team to execute channel expansion and new town expansion
Monitoring merchandising standards, planogram, and product visibility in the market with dominance as per company norms
Forecasting of monthly and quarterly sales of all major brands and SKUs to plan and execute optimum result

Key Competencies:

Bachelor's degree or higher in Business Administration, Marketing, or a related field
10+ years of relevant experience in consumer product marketing, particularly for OTC products
Strong understanding of market research and consumer behavior trends
Excellent analytical and communication skills, with demonstrated ability to translate data and insights into strategy and execution plans
Travel will be need based