FINVASIA | Marketing Lead | chandigarh

1 month ago

chandigarh, India FINVASIA Full time

About the Company

At Finvasia Group, we believe in empowering traders and investors with cutting-edge tools and technology. ZuluTrade is our own award-winning social trading platform, where close to 31 million registered global investors choose to share their trades, connect and empower traders and investors worldwide. With its intuitive interface, ZuluTrade provides a powerful social investing experience for a new generation of investors, who are taking control of their own financial progress.

About the Role

ZuluTrade, a leader in the Social Trading and Wealth Management sector, is seeking an experienced Marketing Lead to join our innovative and vibrant team. The ideal candidate will possess a combination of technical expertise and a collaborative spirit, with a passion for optimising advanced, reliable, and scalable systems. We’re looking for a dynamic Marketing head to lead & spearhead growth, strengthen our brand, and position our product in the business market.

Responsibilities

  • Develop and implement marketing and branding strategies focused on key industries.
  • Elevate brand visibility and positioning through compelling storytelling.
  • Lead demand generation, product marketing, and account-based marketing (ABM) initiatives.
  • Partner with sales to drive lead generation and boost conversion rates.
  • Create impactful content that resonates with B2B & B2C audiences, showcasing the value of our products.
  • Leverage data insights to optimize campaigns and enhance marketing strategies.
  • Collaborate closely with product teams to align marketing efforts with product features and benefits.

Qualifications

10+ years of experience in marketing, branding, and product marketing, ideally within fintech.

Required Skills

Proven success in building brand presence and executing effective marketing campaigns. Hands-on experience with ABM, CRM, marketing automation, and analytics tools. Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.). Strategic thinker with the ability to execute effectively. Excellent communication and collaboration skills.

Pay range and compensation package

Competitive remuneration and benefits package including bonus scheme

Equal Opportunity Statement

Finvasia Group is an equal opportunity employer. We encourage diversity and welcome applications from all backgrounds.

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