Marketing lead

1 month ago

Chandigarh, India FINVASIA Full time
About the Company
At Finvasia Group, we believe in empowering traders and investors with cutting-edge tools and technology. Zulu Trade is our own award-winning social trading platform, where close to 31 million registered global investors choose to share their trades, connect and empower traders and investors worldwide. With its intuitive interface, Zulu Trade provides a powerful social investing experience for a new generation of investors, who are taking control of their own financial progress.
About the Role
Zulu Trade, a leader in the Social Trading and Wealth Management sector, is seeking an experienced Marketing Lead to join our innovative and vibrant team. The ideal candidate will possess a combination of technical expertise and a collaborative spirit, with a passion for optimising advanced, reliable, and scalable systems. We’re looking for a dynamic Marketing head to lead & spearhead growth, strengthen our brand, and position our product in the business market.
Responsibilities
Develop and implement marketing and branding strategies focused on key industries.
Elevate brand visibility and positioning through compelling storytelling.
Lead demand generation, product marketing, and account-based marketing (ABM) initiatives.
Partner with sales to drive lead generation and boost conversion rates.
Create impactful content that resonates with B2 B & B2 C audiences, showcasing the value of our products.
Leverage data insights to optimize campaigns and enhance marketing strategies.
Collaborate closely with product teams to align marketing efforts with product features and benefits.
Qualifications
10+ years of experience in marketing, branding, and product marketing, ideally within fintech.
Required Skills
Proven success in building brand presence and executing effective marketing campaigns. Hands-on experience with ABM, CRM, marketing automation, and analytics tools. Strong knowledge of Google Analytics, tracking systems, and PPC campaigns (Google Ads, FB Business Manager, etc.). Strategic thinker with the ability to execute effectively. Excellent communication and collaboration skills.
Pay range and compensation package
Competitive remuneration and benefits package including bonus scheme
Equal Opportunity Statement
Finvasia Group is an equal opportunity employer. We encourage diversity and welcome applications from all backgrounds.

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