
SEO Outreach Specialist
3 days ago
About the Role
We are looking for an experienced SEO professional (5+ years) who can independently strategize, implement, and deliver measurable results across on-page, off-page, and technical SEO. The ideal candidate is a self-starter who thrives on accountability, understands the evolving SEO landscape, and can drive end-to-end initiatives with minimal supervision.
Key Responsibilities
1.Strategy & Planning
- Develop and execute holistic SEO strategies aligned with business and marketing goals.
- Conduct in-depth competitor and market analysis to identify growth opportunities.
- Stay updated on Google algorithm changes and SEO best practices; proactively adapt strategies.
2.On-Page SEO
- Optimize website architecture, internal linking, and site hierarchy.
- Lead content strategy with keyword research, content gap analysis, and FAQ development.
- Ensure meta tags, headings, and structured data are optimized for performance.
3.Off-Page SEO
- Build high-quality backlink strategies through outreach, partnerships, and digital PR.
- Audit backlink profiles, disavow toxic links, and maintain healthy link equity.
- Collaborate with content/PR teams for authority-building campaigns.
- Technical SEO
- Conduct technical audits and resolve crawl, indexation, and rendering issues.
- Optimize Core Web Vitals, mobile usability, site speed, and schema markup.
- Work closely with developers to implement technical fixes and improvements.
5.Analytics, Reporting & Optimization
- Set up SEO KPIs, dashboards, and reporting frameworks.
- Track rankings, traffic, and conversions to measure ROI.
- Provide actionable insights and continuously refine strategies.
6.Cross-Functional Collaboration
- Partner with content, product, and tech teams to integrate SEO into all initiatives.
- Educate internal stakeholders on SEO best practices.
- Suggest UX improvements that enhance engagement and organic performance.
7.Ownership & Accountability
- Operate independently, taking full responsibility for SEO deliverables and results.
- Manage projects end-to-end without micro-management.
- Demonstrate accountability with transparent communication and timely reporting.
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