Senior Marketing Insights Analyst

1 week ago


kolkata, India beBeeMarketing Full time

We're seeking a seasoned Marketing Insights Analyst to join our dynamic team. As a key member of our marketing group, you'll be responsible for uncovering valuable insights that drive business growth.The ideal candidate will have a proven track record of analyzing complex data sets, identifying trends, and developing actionable recommendations that impact marketing strategy. You'll work closely with our account managers to provide expert guidance on campaign performance, attribution modeling, and data-driven decision making.Your primary focus will be on:Performance Analysis: Review campaign metrics, identify areas for improvement, and develop strategic recommendations to enhance ROI.Attribution Modeling: Develop and maintain advanced attribution models to accurately measure campaign effectiveness and inform budget allocation decisions.Data Storytelling: Create compelling data visualizations and dashboards that communicate insights and recommendations to stakeholders.To succeed in this role, you'll need:A strong marketing background and expertise in digital marketing metrics.Advanced Excel skills and experience with data analysis and visualization tools.Proficiency in Python programming and familiarity with data science libraries.Excellent communication and collaboration skills, with the ability to distill complex ideas into actionable insights.Bonus points if you have:A portfolio of successful marketing campaigns or initiatives that demonstrate your impact.Experience working with large datasets and advanced analytics tools.We're excited to hear from experienced marketers who are passionate about data-driven decision making and eager to join a collaborative and innovative team.



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