Alliance Manager

1 day ago

Bengaluru, Karnataka, India HSV Digital Full time

About Us 

HSV Digital is a global, full-service, B2B technology marketing firm that acts as the GTM engine for some of the world's largest and fastest-growing tech companies. We pride ourselves on engineering growth for our clients through deep technology DNA, AI-powered execution, and proven GTM accelerators. We have a global footprint in 20+ countries and a proven track record of over 400 successful projects across sales, partnerships, and marketing. As a remote-first organization, we empower our employees to thrive through flexibility, collaboration, and a relentless focus on outcomes. 

Role Overview 

We are seeking a results-driven Alliance Manager to join our team and serve as the co-captain in technology GTM for our clients. In this role, you will be responsible for managing and scaling strategic partner relationships, primarily within the Microsoft ecosystem, to drive joint business growth. You will act as an extension of our clients' GTM infrastructure, leveraging your expertise to build and execute co-selling and demand generation strategies. This is a crucial position for a strategic thinker with a total ownership mindset who can navigate complex partner landscapes and deliver tangible results. 

Responsibilities 

  • Partner Relationship Management: Cultivate and maintain strong, enduring relationships with key partners, including Global System Integrators (GSIs), Independent Software Vendors (ISVs), and Managed Service Providers (MSPs), with a specific focus on the Microsoft partner ecosystem. 
  • Co-Selling & GTM Strategy: Develop and execute joint go-to-market strategies with partners to create scalable programs that drive co-selling opportunities and accelerate demand generation. 
  • Program Execution & Optimization: Lead the end-to-end execution of partner programs, from planning to launch, ensuring all touchpoints are optimized for higher engagement and conversion. 
  • Ecosystem Engagement: Actively engage with the broader partner ecosystem, identifying new opportunities and synergies to expand our clients' reach and impact. 
  • Performance Analysis: Monitor and analyze the performance of alliance programs, using data to derive insights, report on key metrics, and continuously improve GTM tactics. 
  • Cross-Functional Collaboration: Work closely with our internal marketing, sales, and delivery teams to ensure seamless execution and alignment of partner initiatives with client objectives. 

Requirements 

  • Experience: 3-6 years of experience in alliance management, channel sales, or a related role within the B2B technology or SaaS industry. 
  • Partner Ecosystem Expertise: Proven experience working with major technology partners, with deep knowledge of the Microsoft partner ecosystem. 
  • Skills: Strong negotiation, relationship-building, and communication skills. You must be adept at strategic planning, project management, and data-driven decision-making. 
  • Mindset: An outcome-oriented and go-getter mindset is essential. You should be a problem-solver who takes complete responsibility for your work and its outcomes, thriving in a dynamic and fast-paced environment. 

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