Performance Marketer
4 days ago
Position overview:
We are seeking a highly motivated and detail-oriented Performance marketer to join our team. The successful candidate will be responsible for planning, executing, and optimizing paid campaigns across social media. The candidate should be able to monitor & analyze campaign performance ensuring KIPs and ROI goals are met. This role involves close collaboration with design and content team to create engaging ads.
Roles and Responsibilities:
- Plan, execute, and optimize paid campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other platforms.
- Monitor and analyze campaign performance, ensuring KPIs and ROI goals are met.
- Leverage data to drive campaign optimization and conduct A/B testing for ad creatives and targeting.
- Manage ad budgets effectively to maximize ROAS, CPA, and other key metrics.
- Develop and refine audience targeting strategies for acquisition and retention.
- Collaborate with design and content teams to create engaging ad creatives.
- Conduct market research and competitor analysis to stay ahead in performance strategies.
- Report on campaign performance with actionable insights and recommendations.
Requirements:
- 2-3 years of experience in performance marketing, managing Google Ads, Facebook Ads, and similar platforms.
- Proficient in tools such as Google Analytics, Facebook Ads Manager, and relevant ad platforms.
- Strong understanding of marketing metrics like CPA, CTR, ROAS, and LTV.
- Excellent data analysis skills with an analytical mindset to extract campaign insights.
- Experience with A/B testing and optimizing landing pages and ad creatives.
- Strong written and verbal communication skills for presenting insights and collaborating.
- High attention to detail, ensuring campaigns align with brand guidelines.
- Ability to stay updated with digital marketing trends and adapt strategies accordingly.
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