Director of Product Marketing

6 days ago

bangalore, India Icertis Full time

Icertis is looking for a senior leader in product marketing who embraces AI-first approaches to messaging, content creation and product launches. This is a high impact role, partnering closely with sales leaders and product management.This high visibility role reports to the CVP of Product Marketing, with regular interactions with the C-suite. While the role is based out of India, it demands cross-time-zone agility with the US based teams.This role will require you to build GTM strategy jointly with the business & product teams, create impactful messaging for the top Icertis solutions and the related downstream content. This role will drive some of the vertical solutions that Icertis offers & continues to build upon.The ideal candidate will not only bring a wealth of experience & knowledge in messaging, storytelling & content creation but they are expected to be an AI-first marketer. As an AI-first marketer, they've experimented with using AI in their craft and come with a POV on how best to use it to scale the multiple demands of product marketing. Icertis is a at a unique point in its journey – its at a sweet spot of operating like a startup but with the intention of building processes to scale up to be a $1B company. As such, the right person for this role will have the required hustle to get things done – with a focus on outcomes vs output. This is a player-coach role, and will need you to not only coach the team but also run your own projects.Responsibilities:- Spearhead the go-to-market (GTM) strategy & activities for other vertical solutions jointly with the business & product teams.- Be an AI-first thinker, leader & doer.- Own creation of messaging and downstream content to tell the stories that will drive unique value prop- Craft captivating collateral: presentations, whitepapers, blogs, demos, videos that wow and convert.- Deliver razor-sharp competitive intel and messaging to accelerate sales wins.- Fuel sales enablement with training and tools to speed up deals and customer growth.- Team up cross-functionally within marketing on demand gen, launches, and insights for executive decisions.Skills and Qualifications:- 15+ years in enterprise SaaS product marketing.- Growth mindset is a requirement with the ability to learn and master new technologies.- Track record of driving successful product launches and scaling go-to-market motions.- Outstanding storytelling, communication, and executive presentation skills.- A collaborative, roll-up-your-sleeves mindset with a global perspective.- Proven ability & willingness to work across time zones - especially Seattle (US HQ) and India.- Bachelor's degree required, MBA a plus.

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