Head of Product Marketing

2 months ago


mohali district, India CHANDIGARH UNIVERSITY Full time

Responsibilities of Head / Associate Director – Product Marketing

• Lead the end-to-end product lifecycle management of university all clusters and programs

• Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs.

• Market Research: Gather insights to inform product positioning, messaging, and differentiation strategies.

• Collateral Development: Lead the team of Product Marketing / Content Marketing specialists to create compelling product marketing collaterals, including product presentations, case studies, whitepapers, and sales enablement tools.

• Collateral Development: Ensure consistency in messaging across all communication channels.

• Collateral Development: Track content performance and optimize, as required.

• Sales Enablement: Work closely with the admission team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.

• Customer Advocacy: Identify opportunities for customer advocacy initiatives to strengthen brand and product credibility.

• Competitive Analysis: Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.

• Develop and execute a marketing plan for the products you support in conjunction with the product and marketing team, including key activities and budgets focused on product awareness and demand generation for acquisition of new customers

• Develop product positioning and messaging that resonate with our target buyer personas, working in collaboration with product management

• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on the same.

• Own market intelligence- be the expert on our prospective students who are they, how they buy and their key buying criteria.

• Planning and executing multi-channel programs and campaigns to drive leads, sales pipeline and new customer acquisition. These programs will include ABM, email outreach; lead generation through physical and virtual events and search engine marketing; paid campaigns, inbound marketing and optimizing the use of our own website as a lead generation channel

• Research and understand the competitive landscape- be an expert on our competition and how they are positioned.

• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes. • Plan the launches of new products and releases of existing products and manage the cross functional implementation of the plan.

• Work closely with product leadership team, product management and SMEs to drive thought leadership around products including speaking engagements and written works.

• Develop sales enablement and marketing collaterals including product pitch deck, explainer videos, case studies, sell sheets, E-books, etc to support go to market activities.

• Resolve moderate to complex campaign issues in scope in a timely and productive manner, and proactively identify and implement process improvements

• Build frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive collaboration across teams and leadership


Education & Skills

1. MBA Marketing from Top tier, Tier II business School

2. 10-15 years of product marketing experience in Edtech, FMCG, Banking, Airlines, Travel and other service oriented

3. Strong background and experience in product marketing, launch, growth, communication, and research, as well as a solid understanding of the industry, the market, and the customer.

4. Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes.

5. Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for brands and customers



  • mohali district, India CHANDIGARH UNIVERSITY Full time

    Responsibilities of Head / Associate Director – Product Marketing • Lead the end-to-end product lifecycle management of university all clusters and programs • Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs. • Market Research: Gather insights to inform product...


  • Mohali district, India CHANDIGARH UNIVERSITY Full time

    Responsibilities of Head / Associate Director – Product Marketing • Lead the end-to-end product lifecycle management of university all clusters and programs • Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs. • Market Research: Gather insights to inform...


  • Mohali district, India CHANDIGARH UNIVERSITY Full time

    Responsibilities of Head / Associate Director – Product Marketing • Lead the end-to-end product lifecycle management of university all clusters and programs • Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs. • Market Research: Gather insights to inform product...


  • mohali district, India CHANDIGARH UNIVERSITY Full time

    Responsibilities of Head / Associate Director – Product Marketing • Lead the end-to-end product lifecycle management of university all clusters and programs • Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs. • Market Research: Gather insights to inform...


  • mohali district, India CHANDIGARH UNIVERSITY Full time

    Responsibilities of Head / Associate Director – Product Marketing • Lead the end-to-end product lifecycle management of university all clusters and programs • Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs. • Market Research: Gather insights to inform...


  • Mohali, Punjab, India CHANDIGARH UNIVERSITY Full time

    Job Title: Head of Product MarketingJoin Chandigarh University as a Head of Product Marketing and lead the end-to-end product lifecycle management of university all clusters and programs. As a key member of the product leadership team, you will be responsible for developing and executing a marketing plan for the products you support in conjunction with the...


  • Mohali, Punjab, India CHANDIGARH UNIVERSITY Full time

    Job Title: Head of Product MarketingJoin Chandigarh University as a Head of Product Marketing and take on the challenge of leading the end-to-end product lifecycle management of university clusters and programs.Key Responsibilities:Lead market research to understand industry trends, competitive landscapes, product trends, and customer needs.Develop and...

  • Business Head

    3 weeks ago


    Mohali, Punjab, India Right Head India Full time

    **Job Title:** Business Head - Freight Brokerage Leader**Location:** Based in North India, with opportunities to work with US-based partners and clients.**Reports To:** Chairman in USA**Reports IN:** Managers**CTC:** 40-50 LpaWe are seeking an experienced business leader to oversee the logistics business operations in India and drive strategic growth in the...


  • Mohali, Punjab, India Right Head India Full time

    Sales Associate Job DescriptionAbout the RoleWe are seeking a highly motivated and results-driven Sales Associate to join our team at Right Head India. As a Sales Associate, you will be responsible for identifying business opportunities, establishing relationships with clients, and selling services to drive revenue growth.Key ResponsibilitiesIdentify...


  • Palakkad district, India KCW MARKETING Full time

    Maintaining and increasing sales of your company’s products - **Appointment of area distributors**: - Reaching the targets and goals set for your area - Establishing, maintaining and expanding your customer base - Servicing the needs of your existing customers - Increasing business opportunities through various routes to market - Setting sales targets for...


  • mohali district, India Roundglass Full time

    Who we are: At Roundglass, our primary goal is to make a positive impact on people's lives worldwide. We are constantly seeking individuals who share our passion for meaningful work and are driven by a sense of purpose. If you care about making a difference and want to be part of a team that values impactful work, we invite you to join us. We have...

  • Product Manager

    4 weeks ago


    mohali district, India SourceFuse Full time

    SourceFuse Technologies hiring Product Manager with 3+ years of experience. Overview:Develops products by identifying potential products;Conducting market research;Generating product requirements; determining specifications, production timetables,Pricing, and time-integrated plans for product introduction;Developing marketing strategiesSkill & Abilities:●...

  • Product Manager

    4 weeks ago


    mohali district, India SourceFuse Full time

    SourceFuse Technologies hiring Product Manager with 3+ years of experience. Overview: Develops products by identifying potential products; Conducting market research; Generating product requirements; determining specifications, production timetables, Pricing, and time-integrated plans for product introduction; Developing marketing strategies Skill &...

  • Product Manager

    4 weeks ago


    mohali district, India SourceFuse Full time

    SourceFuse Technologies hiring Product Manager with 3+ years of experience. Overview:Develops products by identifying potential products;Conducting market research;Generating product requirements; determining specifications, production timetables,Pricing, and time-integrated plans for product introduction;Developing marketing strategiesSkill & Abilities:●...

  • Product Manager

    4 weeks ago


    Mohali district, India SourceFuse Full time

    SourceFuse Technologies hiring Product Manager with 3+ years of experience. Overview: Develops products by identifying potential products; Conducting market research; Generating product requirements; determining specifications, production timetables, Pricing, and time-integrated plans for product introduction; Developing marketing strategies Skill &...

  • Product Manager

    4 weeks ago


    Mohali district, India SourceFuse Full time

    SourceFuse Technologies hiring Product Manager with 3+ years of experience. Overview:Develops products by identifying potential products;Conducting market research;Generating product requirements; determining specifications, production timetables,Pricing, and time-integrated plans for product introduction;Developing marketing strategiesSkill & Abilities:●...

  • Center Head

    7 days ago


    mohali district, India Americana Restaurants Full time

    Location: Mohali (Chandigarh, India) Experience: 10-15 Years About Americana Restaurants International PLC: Americana Restaurants International PLC is a pioneering force in the MENA region and Kazakhstan's Out of Home Dining industry, and ranks among the world's leading operators of Quick Service Restaurants (QSR) and casual dining establishments. With...


  • Mohali, Punjab, India CHANDIGARH UNIVERSITY Full time

    About the RoleCHANDIGARH UNIVERSITY is seeking a highly skilled Product Marketing Director to lead the end-to-end product lifecycle management of university clusters and programs. The ideal candidate will have a strong background in product marketing, launch, growth, communication, and research, as well as a solid understanding of the industry, market, and...


  • Mohali, Punjab, India CHANDIGARH UNIVERSITY Full time

    Product Marketing ExpertJoin CHANDIGARH UNIVERSITY as a Product Marketing Expert and take on the challenge of leading the end-to-end product lifecycle management of university all clusters and programs. This role requires a strong background in product marketing, launch, growth, communication, and research, as well as a solid understanding of the industry,...


  • Mohali, Punjab, India Right Head India Full time

    Job Title: Business Head- (Trucking Freight Brokerage)Location: North IndiaReports To: Chairman in USAReports IN: ManagersCTC: 40-50 LpaJob Overview: We are seeking an experienced business manager to lead and oversee the work of employees in our company. The ideal candidate will be well-versed in all matters business, currently growing at 30%-40% annually. A...