Head of Product Marketing

3 weeks ago

Mohali district, India CHANDIGARH UNIVERSITY Full time

Responsibilities of Head / Associate Director – Product Marketing

• Lead the end-to-end product lifecycle management of university all clusters and programs

• Market Research: Conduct in-depth market research to understand industry trends, competitive landscapes, product trends and customer needs.

• Market Research: Gather insights to inform product positioning, messaging, and differentiation strategies.

• Collateral Development: Lead the team of Product Marketing / Content Marketing specialists to create compelling product marketing collaterals, including product presentations, case studies, whitepapers, and sales enablement tools.

• Collateral Development: Ensure consistency in messaging across all communication channels.

• Collateral Development: Track content performance and optimize, as required.

• Sales Enablement: Work closely with the admission team to provide them with the tools and materials needed to effectively communicate the value proposition of our products.

• Customer Advocacy: Identify opportunities for customer advocacy initiatives to strengthen brand and product credibility.

• Competitive Analysis: Monitor and analyze the competitive landscape to identify strengths, weaknesses, opportunities, and threats.

• Develop and execute a marketing plan for the products you support in conjunction with the product and marketing team, including key activities and budgets focused on product awareness and demand generation for acquisition of new customers

• Develop product positioning and messaging that resonate with our target buyer personas, working in collaboration with product management

• Understand and document our buyer's process, including where they get information, and the who, what, when and why behind the decisions they make. Then drive changes to our sales and marketing processes based on the same.

• Own market intelligence- be the expert on our prospective students who are they, how they buy and their key buying criteria.

• Planning and executing multi-channel programs and campaigns to drive leads, sales pipeline and new customer acquisition. These programs will include ABM, email outreach; lead generation through physical and virtual events and search engine marketing; paid campaigns, inbound marketing and optimizing the use of our own website as a lead generation channel

• Research and understand the competitive landscape- be an expert on our competition and how they are positioned.

• Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back on required changes. • Plan the launches of new products and releases of existing products and manage the cross functional implementation of the plan.

• Work closely with product leadership team, product management and SMEs to drive thought leadership around products including speaking engagements and written works.

• Develop sales enablement and marketing collaterals including product pitch deck, explainer videos, case studies, sell sheets, E-books, etc to support go to market activities.

• Resolve moderate to complex campaign issues in scope in a timely and productive manner, and proactively identify and implement process improvements

• Build frameworks and processes to structure conversations, create and socialize marketing initiatives, and drive collaboration across teams and leadership


Education & Skills

1. MBA Marketing from Top tier, Tier II business School

2. 10-15 years of product marketing experience in Edtech, FMCG, Banking, Airlines, Travel and other service oriented

3. Strong background and experience in product marketing, launch, growth, communication, and research, as well as a solid understanding of the industry, the market, and the customer.

4. Excellent analytical, creative, strategic, and problem-solving skills, as well as the ability to work under pressure, handle multiple projects, and adapt to changes.

5. Outstanding leadership, communication, collaboration, and interpersonal skills, as well as a passion for brands and customers

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