Digital Marketing Manager

Digital Marketing Manager - Beauty & Personal Care

Ravalli + Co | Hybrid Work Environment | Competitive Compensation

About Ravalli + Co

Ravalli + Co is an innovative beauty and personal care company based out of India, committed to developing premium, science-backed products that transform lives. We're launching our flagship Hair Serum and Cream products, with an exciting pipeline of hair care and skin care innovations planned for the coming quarters. Join us at the ground level of building a revolutionary beauty brand.

Position Overview

We are seeking a dynamic Digital Marketing Manager to lead our digital marketing strategy and execution as we launch our product portfolio. This is a unique opportunity to shape the digital presence of an emerging beauty brand from inception, working with cutting-edge products in the rapidly growing hair and skin care market.

Position: Digital Marketing Manager

Department: Marketing

Reports To: Chief Marketing Officer / CEO

Work Arrangement: Hybrid (Flexible remote and office combination)

Compensation: Highly competitive package commensurate with experience

Key ResponsibilitiesDigital Strategy & Brand Building

• Develop and execute comprehensive digital marketing strategies for Hair Serum, Cream, and upcoming product launches
• Build and manage Ravalli + Co's digital brand presence across all online channels
• Create and implement go-to-market strategies for new product launches
• Establish brand positioning and messaging that resonates with target demographics

Performance Marketing & Growth

• Manage and optimize paid advertising campaigns across Google Ads, Facebook, Instagram, YouTube, and emerging platforms
• Drive customer acquisition through data-driven performance marketing strategies
• Implement conversion rate optimization (CRO) strategies to maximize ROI
• Develop and execute email marketing campaigns and automation sequences

Content Strategy & Creation

• Oversee content strategy across social media platforms, website, and digital campaigns
• Collaborate with creative teams to develop compelling visual and video content
• Manage influencer partnerships and affiliate marketing programs
• Create educational content around hair care and skin care benefits

Analytics & Optimization

• Monitor, analyze, and report on digital marketing performance metrics
• Use data insights to optimize campaigns and improve customer acquisition costs
• Implement tracking and attribution systems across all digital touchpoints
• Conduct A/B testing to continuously improve campaign performance

E-commerce & Digital Ecosystem

• Optimize website user experience and conversion funnels
• Manage relationships with digital agencies, technology vendors, and platform partners
• Stay current with beauty industry trends, competitor activities, and emerging marketing technologies
• Develop customer retention and loyalty programs

Required QualificationsExperience & Background

• 5+ years of digital marketing experience in beauty, cosmetics, personal care, or related consumer goods industries
• Proven track record of launching and scaling beauty/wellness products in competitive markets
• Hands-on experience with direct-to-consumer (D2C) marketing strategies and e-commerce platforms

Technical Skills

• Platform Expertise: Advanced proficiency in Google Ads, Facebook Business Manager, Instagram, YouTube, TikTok, and Pinterest
• Analytics Tools: Google Analytics, Facebook Analytics, conversion tracking, attribution modeling
• Marketing Technology: Email marketing platforms (Klaviyo, Mailchimp), CRM systems, marketing automation
• E-commerce Platforms: Shopify, WooCommerce, or similar platforms
• Design Tools: Basic proficiency in Canva, Adobe Creative Suite, or equivalent design software

Industry Knowledge

• Beauty Industry Insight: Deep understanding of beauty consumer behavior, seasonal trends, and product lifecycle management
• Regulatory Awareness: Knowledge of beauty industry regulations, claims substantiation, and advertising compliance
• Influencer Marketing: Experience with beauty influencer partnerships, micro-influencer campaigns, and content creator collaborations

Preferred QualificationsAdvanced Experience

• Leadership Experience: Previous experience managing marketing teams or agencies
• International Markets: Experience with global or multi-regional beauty marketing campaigns
• Omnichannel Strategy: Experience integrating digital marketing with retail and offline channels
• Startup Environment: Previous experience in startup or high-growth company environments

Specialized Skills

• Performance Marketing: Advanced knowledge of attribution modeling, customer lifetime value optimization, and sophisticated funnel analysis
• Video Marketing: Experience with video content strategy, YouTube marketing, and emerging video platforms
• PR & Communications: Understanding of beauty PR, product launches, and crisis communications
• Data Science: Familiarity with advanced analytics, customer segmentation, and predictive modeling

What We OfferCompensation & Benefits

• Competitive Base Salary: Market-leading compensation with no salary constraints for the right candidate
• Performance Bonuses: Generous incentive structure tied to marketing performance and company growth
• Equity Participation: Stock options in a high-growth beauty startup
• Comprehensive Benefits: Health, dental, vision insurance, and wellness programs

Professional Growth

• Leadership Opportunity: Shape the marketing function of a rapidly growing beauty brand
• Industry Access: Work with leading beauty industry suppliers, influencers, and retail partners
• Learning & Development: Budget for conferences, courses, and professional development
• Flexible Environment: Hybrid work arrangement with modern office space and remote work flexibility

Company Culture

• Innovation-Driven: Work with cutting-edge beauty formulations and marketing technologies
• Results-Oriented: Performance-based culture that rewards achievement and creativity
• Collaborative: Cross-functional teamwork with product development, sales, and operations
• Mission-Focused: Contribute to products that genuinely improve people's confidence and well-being

Application ProcessHow to Apply

Please submit the following materials:

• Resume/CV highlighting relevant beauty industry experience
• Portfolio/Case Studies showcasing successful beauty/cosmetics campaigns you've led
• References from previous beauty industry roles (optional but preferred)

Selection Process

• Initial Review: Application screening and portfolio evaluation
• Phone Interview: Preliminary discussion with hiring manager
• Case Study Presentation: Present a digital marketing strategy for our Hair Serum launch
• Final Interviews: Meet with leadership team and key stakeholders

Contact Information

Applications: vtsybrant@gmail.com

Subject Line: "Digital Marketing Manager

Questions: For inquiries about this role, please contact our talent team

Join us in building the next generation of beauty products that combine scientific innovation with digital-first marketing excellence. Your expertise could be the key to Ravalli + Co becoming a household name in beauty and personal care. We are part of 25 year old Gencor Pacific with presence in different countries.

---