Head of Marketing

7 days ago

bhubaneswar, India Smart Source Full time

Develop and Implement Marketing Strategy:

Formulate and execute comprehensive marketing strategies aligned with the overall business objectives.

Identify target markets, customer segments, and competitive landscape.

Brand Management:

Maintain and enhance the company's brand identity.

Ensure consistent messaging and brand positioning across all marketing channels.

Product Marketing:

Collaborate with product development teams to understand new offerings and communicate their value to the target audience.

Develop product launch strategies and promotional campaigns.

Digital Marketing:

Oversee the digital marketing strategy, including social media, email marketing, and online advertising.

Monitor and optimize the company's online presence to drive traffic and engagement.

Public Relations and Communication:

Manage relationships with media outlets and influencers.

Develop and implement PR strategies to enhance the company's reputation.

Analytics and Reporting:

Utilize data and analytics tools to measure and report on the effectiveness of marketing campaigns.

  • Make data-driven decisions to optimize marketing strategies.

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