BLUE BUDDHA | Visual Merchandiser

4 weeks ago

ahmedabad, India BLUE BUDDHA Full time

Position: Full-Time Visual Merchandising Specialist  

Experience Required: 5-6 Years  

Location: Multiple Retail Locations  


Blue Buddha is looking for a creative and strategic Visual Merchandising Specialist to elevate the visual presentation and customer experience across our retail locations. This role requires a deep understanding of brand identity, current trends, and communication strategies.


Key Responsibilities:


Visual Design and Strategy:

- Design window displays that reflect the brand's aesthetic and current trends.  

- Plan and execute visual communication for seasonal changes and special promotions.  

- Create conceptual POPs for campaigns aligned with the Go-To-Market (GTM) calendar.

- Develop and maintain a unified design language across all stores.


Innovation and Research:

- Conduct research to identify and implement innovative strategies that enhance customer engagement and optimize brand perception.  

- Evaluate the effectiveness and recognition of visual communication initiatives.


Collaboration and Support:  

 - Coordinate with marketing, zonal VM teams, and other stakeholders for seamless execution of artwork and campaign materials.  

 - Provide support to the front-end team to ensure timely campaign execution.  

 - Assist HR, Marketing, and other departments with visual communication needs for internal campaigns.


Merchandise Management:

 - Stay informed about new products, trends, and competitor strategies.  

 - Implement and adapt the company's visual merchandising techniques to enhance product display and store image.


Team Leadership and Development: 

 - Manage a team of visual commercial staff, providing guidance and training to ensure high performance and efficiency.  

 - Participate in loss prevention efforts and inventory management.


Qualifications and Education Requirements:

- Bachelor’s degree in Design from NIFT, NID, or Pearl.  


Preferred Competencies & Skills:

- Strong creative and design abilities.  

- Excellent communication and presentation skills.  

- Effective vendor management and problem-solving skills.  

- Ability to adapt to changing environments.


Working Conditions:

- This is a full-time, office-based role requiring travel to different store locations.


Compensation:

A competitive salary package, commensurate with experience.


How to Apply:  

vedant@bluebuddharetail.com


Blue Buddha is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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