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Marketing Executive

2 months ago

vadodara, India IWASHHUB Full time

We are looking for Marketing executive


The Role

You will be responsible for :

  • Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.
  • Translating brand strategy into brand plan and go-to-market strategy.
  • Planning and execution of communications and media actions across offline, online and social media.
  • Participating in product development, pricing and supporting new product launches.
  • Guiding the Advertising & Promotion budget.
  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO/SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and/or localise communications and marketing activities and develop supporting assets.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Planning and executing CRM, marketing automation and lifecycle marketing initiatives.
  • Using customer insights to construct effective CRM campaigns.
  • Measuring, monitoring and analysing effectiveness of email marketing activities against goals (ROI & KPIs).
  • Planning and executing viral marketing campaigns across a range of social media platforms.

Ideal Profile

  • You have at least 1 year experience ideally in Brand Marketing / Brand Manager or Marketing Communications within Consumer and Professional Services industry.
  • Experience within would be a strong advantage.
  • You pay strong attention to detail and deliver work that is of a high standard
  • You enjoy finding creative solutions to problems
  • You are a strong networker & relationship builder

What's on Offer?

  • Flexible working options
  • Fantastic work culture
  • Work alongside & learn from best in class talent