Digital Transformation Strategist

Performance Analytics ManagerWe are seeking a skilled Performance Analytics Manager to join our team. This role will lead analytical rigor and measurement excellence across initiatives spanning search, display, video, social, commerce, and emerging paid media environments.The selected candidate will operate at an executive-adjacent level, ensuring that high-value insights drive business decisions, enhance performance outcomes, and shape the direction of digital investments across multiple global markets.About the RoleThis position requires acute business judgment, deep mastery of attribution, fluency in customer lifecycle modeling, and a sophisticated understanding of how data streams inform market competitiveness.Develop measurement frameworks that integrate optimization principles, cross-channel attribution logic, predictive forecasting, and growth sustainability metrics.Conduct deep analysis of performance funnels, identifying friction points, structural inefficiencies, value leakage, and untapped optimization opportunities.Translate platform-level data into actionable intelligence for enterprise-level stakeholders, creating clarity around spend efficiency, incremental value, and channel synergy.Design and deliver performance dashboards suitable for leadership visibility, ensuring narratives are strategically aligned, data-rich, and contextually relevant.Evaluate audience behaviors, market signals, pricing fluctuations, competitive bidding patterns, and digital ecosystem shifts to anticipate performance outcomes.Build recommendation maps that connect insights to operational implementation, ensuring analytics outputs influence tangible business actions.Prepare mid-cycle reporting, end-period deep dives, and future-state projections that inform marketing prioritization and budgeting dynamics.Elevate data literacy across partner groups, helping non-analytical stakeholders adopt an insight-driven mindset in daily decision workflows.About UsOur company operates within the Dentsu network, combining agility with scalability and reach. Joining our specialized analytics practice means contributing to strategies that define enterprise-level competitiveness, customer value expansion, and market leadership.What We OfferWe seek an analytical leader who sees beyond raw data, interpreting intelligence through the lens of business transformation. The right candidate will identify what matters, determine why it matters, and illuminate how insights translate into growth. You will operate as a strategic partner, not merely a reporting resource, shaping clarity in moments where decisions carry substantial financial weight.Required Skills and QualificationsExtensive experience in performance analytics, applied data science, or digital measurement strategy within high-velocity enterprise environments is required. Solid practical capability with Google Analytics, Looker Studio, Tableau, Power BI, or equivalent business intelligence platforms is essential.Advanced understanding of paid acquisition ecosystems involving Google, Meta, programmatic exchanges, commerce media, and cross-channel optimization mechanics.Strong proficiency in synthesizing complex technical outputs into concise executive-level narratives.Proactive in hypothesis-driven analysis, methodological rigor, and structured reasoning.Capable of leading analytical initiatives autonomously, prioritizing tasks, and delivering critical insights within compressed time frames.Demonstrated success collaborating in distributed, remote-first teams.