Performance Marketer

1 week ago

bangalore, India Techbug Full time

We’re Hiring: Performance Marketing Specialist | Techbug (Bengaluru)Techbug is looking for a data-driven, analytical, and creative Performance Marketer to lead paid campaigns across digital platforms. If you are passionate about scaling businesses through strategic ads and measurable ROI, this role is for you.Role: Performance Marketing SpecialistLocation: HSR Layout, Sector 6, BengaluruType: Full-Time (Hybrid)ResponsibilitiesPlan, execute, and optimize paid campaigns across Meta Ads, Google Ads, LinkedIn Ads, and YouTube.Conduct keyword research, audience segmentation, and competitor analysis.Manage end-to-end campaign setup: strategy → creatives → execution → optimization.Monitor campaign performance daily using dashboards and analytics tools.Optimize CAC, CTR, ROAS, and conversion rates.Develop A/B tests for ads, landing pages, and funnels.Collaborate with design and content teams to create high-performing ad creatives.Provide weekly and monthly performance reports with insights and recommendations.Stay updated with industry trends, platform updates, and evolving best practices.Required SkillsExpertise in Google Ads (Search, Display, YouTube), Meta Ads, and LinkedIn Ads.Strong understanding of performance metrics: CPC, CPM, CTR, ROAS, CAC, LTV.Proficiency in tools:Google AnalyticsGoogle Tag ManagerMeta Business SuiteSEMrush / Ahrefs (preferred)Excel / Sheets for reportingAbility to manage budgets and scale campaigns profitably.Strong analytical & problem-solving skills.Ability to create conversion-focused ad funnels.Preferred Qualifications1–3 years of experience in performance marketing.Experience in B2B, D2C, SaaS, education, or service-based industries is a plus.Basic understanding of landing page optimization tools (Unbounce, Webflow, WordPress).Ability to think creatively while making data-backed decisions.SalaryCompetitive and based on experience + performance incentives.Why Join Techbug?Work with diverse brands and fast-growing businesses.Creative freedom to test, build, and scale campaigns.Fast-paced environment that values innovation and ownership.Direct involvement in strategic decisions that impact real revenue growth.

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