Shoppers Stop | Unit VM Head

Role and Responsibilities

1.Visual Presentation of Store:

• Ensure consistent and visually appealing presentation of merchandise throughout the store.
• Implement standardized guidelines for fixture placement based on planograms.
• Develop and execute a display calendar to showcase products effectively.
• Conduct regular training sessions for retail staff on visual merchandising (VM) and merchandise presentation techniques.
• Manage signage placement to enhance in-store promotions and brand visibility.
• Monitor and maintain high standards of visual presentation through regular inspections and adjustments.

2.Responsible for Focal Points & Windows:

• Conceptualize and design impactful focal points within the store to attract customer attention.
• Ensure that focal points are aligned with the store's overall visual merchandising strategy and planograms.
• Create compelling storyboards and themes for store window displays to communicate product offerings and promotions effectively.

3.Event Management:

• Plan, coordinate, and execute visual merchandising strategies tailored for special events and promotions.
• Collaborate with the Marketing department to align in-store communication and event themes with overall brand messaging.

4.Cost Management:

• Monitor and manage the budget allocated for visual merchandising activities.
• Control costs related to VM props, elements, and installations to ensure expenditures remain within budgetary limits.
• Maintain and oversee the upkeep of mannequins and other display materials used in VM activities.
• Document all VM activities and maintain accurate records of expenses and budgets.

5.Vendor Management:

• Source and establish relationships with reliable vendors for procuring high-quality VM elements and materials.
• Coordinate with external vendors for the execution of VM design projects and installations.
• Conduct periodic audits and evaluations of vendor performance to ensure adherence to quality and delivery standards.

6.Team Collaboration:

• Work closely with cross-functional teams such as Marketing, Operations, and Retail Management to align VM strategies with overall business objectives.
• Collaborate with store managers and regional teams to implement consistent VM practices across multiple locations within the zone.

7.Continuous Improvement:

• Stay updated with industry trends and best practices in visual merchandising.
• Identify opportunities for process improvements and innovation in VM strategies to enhance customer engagement and drive sales.
• Provide regular reports and insights on VM performance and initiatives to senior management.

Top KPI’s (Ideally Measurable) for this role are

• Visual Presentation of Store
• Responsible for Focal Points & Windows
• Event Management
• Cost Management
• Vendor Management

Qualifications and Education Requirements

• Graduate/Diploma in Fashion Technology

Graduate in fine Arts/NIFT/ PEARL/ NID preferred

Preferred competencies

• Planning & Organizing
• Technical Knowledge
• Creative
• Communication
• Interpersonal Skills
• Monitoring & Controlling
• Networking
• Commercial Awareness
• Budgeting
• Negotiation

Preferred Industry

Retail / Fashion