Goodveda | Junior Performance Marketing Executive

1 day ago


india Goodveda Full time

Key Responsibilities

 Google Ads Management:

o Create, manage, and optimize Google Ads campaigns to maximize ROI.

o Conduct keyword research, A/B testing of ad creatives, and monitor performance

metrics.


 Meta Ads (Facebook & Instagram):

o Develop and execute paid social media campaigns.

o Analyze campaign performance and provide actionable insights.

 Search Engine Optimization (SEO):

o Conduct on-page and off-page SEO activities to improve organic search rankings.

o Perform competitive analysis, keyword research, and optimize content for search

engines.

 Content Marketing:

o Collaborate with the content team to develop and distribute high-quality, engaging, and

SEO-friendly content.

o Measure the impact of content campaigns and optimize for better performance.

 Performance Analysis:

o Monitor, analyze, and report on campaign performance across channels.

o Identify trends and insights to optimize spend and performance.

 Collaboration:

o Work closely with cross-functional teams including creative, content, and product to

ensure alignment in campaigns.


Requirements

 Experience & Skills:

o 0–2 years of experience in performance marketing or related roles.

o Hands-on experience with Google Ads and Meta Ads is a must.

o Basic understanding of SEO principles and tools (e.g., Google Analytics, Ahrefs,

SEMrush).

o Familiarity with content marketing strategies and tools.

o Analytical mindset with proficiency in Excel/Google Sheets for reporting and data

analysis.

 Educational Qualifications:

o Bachelor’s degree in Marketing, Business, or related fields.

 Soft Skills:

o Excellent written and verbal communication skills.

o Strong organizational and time-management abilities.

o Eagerness to learn and adapt in a fast-paced environment.




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