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DM/Manager SEM Full-Time

2 months ago

jaipur, India HyreFox Consultants Full time

1. Responsible for the strategy and planning of Bing/Google Advertising
2. Manage & Mentor the SEM team
3. Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid (Google and Bing) campaigns.
4. Present reports and strategy to the management.
5. Manage campaign budgets and ROI, forcasting monthly/quaterly/yearly budgets and sales.
6. Optimize copy and landing pages for paid search engine marketing campaigns.
7. Improve efficiency of the SEM campaigns for better returns
8. Research and analyze competitor and take necessary actions to stay ahead of competition.
9. Work and present to different stakeholders in the Product, Merchandising, Technical and Operation teams to drive overall efficiency. 

Required Skills

1. 10+ years of SEM experience across Google and Bing.
2. Well-versed in performance marketing, conversion and online customer acquisition.
3. Should have experience of managing multi-million dollers of spends.
4. Should have 3+ years of experience in managing SEM team.
5. Up-to-date with the latest trends and best practices in search engine marketing.
6. Experience with bid management tools.
7. Experience with website analytics tools (e.g, Adobe Analytics, GA4).
8. Strong analytical skills .
9. Familiarity with A/B and multivariate experiments.
10. Working knowledge of HTML, CSS, and JavaScript development and constraints.
11. Hand-on experience to leverage the Ads API for basic task efficiency.
12. Should be flexible enough for working in different shift timings.
13. Should have 5+ years of experince in the ecommerce industry

Other Details

Keywords : SEM