LEMONPEAK | Marketing Specialist

6 days ago

chennai, India LEMONPEAK Full time

Company Description

Lemonpeak is a leading provider of software solutions, BPO services, and IT infrastructure management based in Chennai. With over a decade of service excellence, Lemonpeak delivers comprehensive and transparent services to key businesses and stakeholders. We offer a people-centric work atmosphere with smart career development plans and opportunities for collaboration and innovation.


Job Location: Nungambakkam, Chennai

Job Description: Marketing Specialist- US Shif

Position Overview:

We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have proven expertise in managing PPC campaigns (Google Ads, Bing Ads), social media campaigns, email marketing, and multimedia marketing with a strong emphasis on video and creative content. This role requires a solid understanding of data analytics to measure, analyse, and optimize marketing performance across channels.

Key Responsibilities:

  • PPC Campaign Management:
  • Plan, create, and optimize PPC campaigns on platforms like Google Ads and Bing Ads.
  • Perform keyword research, A/B testing, and budget management.
  • Analyze campaign performance and implement strategies to improve ROI and reduce CPC.
  • Social Media Marketing:
  • Develop and execute paid and organic campaigns on platforms like Facebook, Instagram, LinkedIn, and others.
  • Monitor engagement, conversions, and lead generation from social media efforts.
  • Create innovative strategies to grow brand presence and reach targeted audiences.
  • Email Marketing:
  • Design and execute email campaigns to nurture leads and drive customer engagement.
  • Segment email lists and personalize content for targeted messaging.
  • Track and analyze email performance metrics (open rates, CTR, conversions) to optimize campaigns.
  • Multimedia Marketing:
  • Collaborate with creative teams to develop engaging video content and marketing materials.
  • Ensure multimedia content aligns with the brand voice and marketing objectives.
  • Leverage storytelling techniques to captivate audiences across platforms.
  • Data Analytics and Reporting:
  • Use tools like Google Analytics, Tableau, or similar platforms to track campaign performance.
  • Generate detailed reports on KPIs, trends, and actionable insights.
  • Apply data-driven strategies to optimize future campaigns and enhance user engagement.
  • Collaborative Marketing Efforts:
  • Work closely with cross-functional teams to align campaigns with overall business goals.
  • Contribute to brainstorming sessions and strategy development.
  • Stay updated on industry trends, platform updates, and emerging marketing technologies.

Requirements:

  • Bachelor’s degree in marketing, Business, or a related field.
  • Candidates with an MBA preferred
  • 2+ years of experience in PPC management, social media marketing, email marketing, and multimedia campaigns.
  • Proficiency in Google Ads, Bing Ads, Facebook Business Manager, and email marketing platforms (e.g., Mailchimp, HubSpot).
  • Strong understanding of SEO, SEM, and email deliverability best practices.
  • Advanced knowledge of analytics tools like Google Analytics, Adobe Analytics, or equivalent.
  • Excellent written and verbal communication skills.
  • Creative mindset with a knack for producing compelling marketing materials.
  • Ability to multitask, meet deadlines, and thrive in a fast-paced environment.

If you're a marketing enthusiast with a passion for delivering impactful campaigns, leveraging data to drive results, and creating meaningful customer connections, we’d love to hear from you Apply today to join our growing team.

 

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