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Performance Marketing Lead

2 months ago

mumbai, India Veera Health Full time

Veera Health is a YCombinator, Sequoia Capital & GFC-funded startup building digital solutions and products to help Indian women live a lifestyle of wellness. This includes our groundbreaking hormonal health and weight loss programs (with results published in leading American journals) as well as science-backed supplement products.


At Veera, you will get the opportunity to build from the ground-up in a fast-paced startup environment. You will create a massive impact by providing high-quality wellness products for millions in India and around the world. You’ll also get exposure to working in a performance-driven organisation with a world-class team from McKinsey, UnitedHealth and Ivy League backgrounds.


We are looking for a performance marketer with excellent analytical skills to understand the customer and execute performance marketing across paid channels. You should use data from various sources to craft a high ROI paid marketing strategy and reach customers in a scalable and efficient way.


Requirements:

Be responsible for growing supplement revenue efficiently through paid campaigns on Meta, Google, 3rd party marketplaces and other paid channels.


Plan budgets for spend based on overarching company targets on revenue and ROAS


Track detailed campaign and channel-level cost of acquisition and ensure effective CPLs and returns


Use Web analytics tools like GA4, Clarity, to get deeper insights on traffic and acquisition trends


Develop, plan, and implement new campaigns based on customer insights and data


Measure and implement ways to improve performance of end-to-end acquisition funnel, including creatives, messaging and landing pages


Stay on top of marketing trends, competitor analyses and keep strategies up-to-date


Qualifications:

4+ years experience scaling efficient performance marketing for consumer-focused (B2C) products at an established company or fast-growing startup


Bachelor’s degree in Marketing, Information Technology or relevant field.


Prior experience targeting female customers preferred


Exceptional knowledge of running ads on Meta, Amazon, Flipkart, Google


Experience measuring marketing KPIs, building dashboards and hitting ambitious growth goals


Highly data-driven with ability to adapt and experiment with new data & channels quickly


Excellent verbal and written communication skills.


Self-driven and willing to take initiative


At one of India's fastest growing healthtech companies, you will get:

Competitive salary in a rapidly growing VC-funded startup


Best-in-class health insurance plan for you and your family, covering in-patient services, tele-consultations, mental wellness, dental & more


Opportunity to craft the early vision and growth of a first-of-its-kind consumer healthcare brand.


Work towards a deeper mission of improving access and quality of healthcare for women, a massively underserved market.